Are you ready to survive a crisis – and the media attention that goes with it?In today’s media-intensive world, how leaders and other spokespersons communicate during a crisis can be just as important – sometimes even more important – than how they manage the problem itself.
Whether it’s a natural disaster, accident, sensational crime or political controversy, the public and the media demand answers and information now, whether through traditional or social media channels. Managing and surviving a crisis depends on your ability to respond quickly, to communicate with authority and to demonstrate leadership. This topic, created specifically to meet your needs, covers the critical fundamentals of crisis communications. You will learn the keys to successful crisis communications, including what you need to do before a crisis strikes, as well as how to conduct effective interviews and news conferences, perform like a pro on television, deliver the perfect sound bite and prevent being misquoted.
Agenda
Faculty
Brad Ritter, APR
Brad Ritter Communications
- Together with Janet Ritter, has more than four decades of media and communications experience working as journalists, corporate spokespersons, consultants and coaches
- Trained and coached literally hundreds of executives and officials from Fortune 500 companies, government agencies, associations and small firms in the media and communications fields
- Experience includes numerous government affiliations
- Conducted crisis communications workshops at the International Association of Emergency Managers international conference, the Independent Cities Association (California) annual conference and the Government Finance Officers' Association national conference
- Prepared spokespersons for interviews with such national media as CNN, ABC World News, the Wall Street Journal and the Los Angeles Times, as well as, scores of local newspapers, magazines and broadcast outlets
- Among the five percent of public relations professionals who have earned the prestigious Accredited in Public Relations designation from the Public Relations Society of America
- Former Florida and Ohio television reporter, anchor and producer
Janet Ritter, APR
Brad Ritter Communications
- Together with Brad Ritter, has more than four decades of media and communications experience working as journalists, corporate spokespersons, consultants and coaches
- Trained and coached literally hundreds of executives and officials from Fortune 500 companies, government agencies, associations and small firms in the media and communications fields
- Experience includes numerous government affiliations
- Conducted crisis communications workshops at the International Association of Emergency Managers international conference, the Independent Cities Association (California) annual conference and the Government Finance Officers' Association national conference
- Prepared spokespersons for interviews with such national media as CNN, ABC World News, the Wall Street Journal and the Los Angeles Times, as well as, scores of local newspapers, magazines and broadcast outlets
- Among the five percent of public relations professionals who have earned the prestigious Accredited in Public Relations designation from the Public Relations Society of America
- Former spokesperson for one of the nation’s largest American Automobile Association clubs
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