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Email Wizardry - 5 Tactics That Will Leave You Spellbound

 
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Email Wizardry - 5 Tactics That Will Leave You Spellbound

Agenda

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Email Wizardry - 5 Tactics That Will Leave You Spellbound

Faculty

Linda West

Linda West

Act-on Software, Inc.

Linda West is sr. director, Marketing Services & Operations at Act-On Software. In her role at Act-On, Linda oversees content creation, content activation via digital channels and the architecture of the Act-On marketing technology stack.

Prior to joining Act-On, Linda worked at a New York-based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world's largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. Linda’s expertise is focused on content strategy, digital lead generation and leveraging the latest marketing technologies to improve results.

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Email Wizardry - 5 Tactics That Will Leave You Spellbound

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