Gain an understanding on how to write for your reader with confidence.
To be convincing you must write for your reader. How convincing is your writing? When we talk in person, we know who we are talking to and how to approach the situation. That is not the case with writing. Do you know who your reader is and what they want and need?
It is easy for a writer to forget about their reader. Getting your reader in the right frame of mind is essential and it begins with demonstrating awareness. Understand it is not the amount of explanation that matters. It is writing to connect.
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Agenda
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Faculty
Lauritta Sowa
WiseOwlOps, Inc.
- 20 years of business and analytical training coupled with 30 years in finance and administration
- President of WiseOwlOps, Inc. and an international consultant and trainer in finance and data management
- Conducts regular seminars and workshops on a variety of financial, accounting, analytical, and Office 365® subjects and specializes in Microsoft® Excel® and data management
- Strong communication skills as she is a columnist and author of numerous tutorials on finance, software, and analytics
- Bachelor’s degree, CA Pacific University
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