Gain an understanding on how to write for your reader with confidence.
To be convincing you must write for your reader. How convincing is your writing? When we talk in person, we know who we are talking to and how to approach the situation. That is not the case with writing. Do you know who your reader is and what they want and need?
It is easy for a writer to forget about their reader. Getting your reader in the right frame of mind is essential and it begins with demonstrating awareness. Understand it is not the amount of explanation that matters. It is writing to connect.
Agenda
Faculty
Lauritta Sowa
WiseOwlOps, Inc.
- Assists owners and senior management in increasing their effectiveness
- Over 30 years of experience in finance, analysis, and administration
- Brings diversified insights that reflect the trends and awareness required in today’s business world
- Supports her clients in facilitating change while increasing profitability, cash flow, and return on investment
- Her skills have been utilized by a variety of Fortune 500 firms and an array of businesses
- Specializing in Microsoft® Excel®, finance, and decision-making, she emphasizes the pragmatic skills necessary in today’s business environment
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