Gain a better understanding of how to create effective copywriting formulas for writing strong, clear copy that sells.
Human psychology, which is the key to selling in person, in print, and online, has not changed in ten centuries. Yet many of today's marketers are largely unaware of classic copywriting formulas, techniques, methods, and tactics that were common knowledge decades ago, and whose power has not diminished one iota today. In this topic you will discover time-tested principles for writing strong copy - copy that is clear, concise, attention-getting, and persuasive - in other words, copy that sells. These copywriting guidelines are proven to work across all marketing channels, and you will discover how to use them to improve results from every marketing campaign you write - from websites and landing pages, to email marketing and online advertising, to trade journal ads and direct mail.
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