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33 Slides available anytime
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Best Practices for Marketing Automation Use and Implementation

 
Marketing automation is the process of using technology to respond individually to each prospect in the buying process. It allows you to manage, scale, and measure marketing campaigns at a level that cannot be done manually. Marketing automation allows the ability to understand where a prospect is in the buying process and whether they need to be nurtured or handed off to sales. This OnDemand Webinar will provide a series of suggestions and best practices to use with each aspect of the marketing automation process.

5 Reasons to Order
•Learn what marketing automation is and how it works for me.
•Learn about the integral components of marketing automation.
•Learn about the importance of list hygiene.
•Learn key steps that need to be conducted before marketing automation should be implemented.
•Learn recommended and better practices for each step of the process.