Slide Deck

69 Slides available anytime
  • 69 Slides

Best Practices for Email Content Marketing

 
With an ROI of $39 for every $1 spent, email is still by far the most cost-effective type of online marketing. A customer’s email address provides an estimated lifetime value of up to $180, especially when considering email-influenced offline purchases. Whether for B2B or B2C industries, email is accelerating its ability to generate revenue, thanks largely to the latest technological advances in integrating relational data, mobile and social media. The 1 to 1 marketer’s dream of sending the right message to the right person at the right time is now easier than ever - provided you have the knowledge and the tools to engage in content marketing. This slide deck will arm listeners with the tactics and strategies to make the most out of their email programs.

Benefits for You
- Discover why email marketing is so important.
- Hear content marketing best practices.
- Learn the critical steps to follow to reach the inbox.
- Find out how to optimize your emails for mobile.
- Hear A/B testing case studies.

Faculty

Grant K. Johnson

Grant K. Johnson

ClickMail Marketing, Inc.

Agenda

Faculty

Grant K. Johnson

Grant K. Johnson

ClickMail Marketing, Inc.

  • Director of Customer Success at ClickMail Marketing, Inc. in San Mateo, California
  • Former director of database marketing at Xylem Digital in Denver, Colorado; 2008 Internet Advertising Competition winner: Best Food Industry Email message campaign (Jamba Juice) and Best Food Industry Email message, Best of Show Email message (Jack Link’s)
  • 10 years of industry experience including account management roles at two major email service providers, ExactTarget and Lyris
  • Consults on email and social media strategy and tactics
  • Member of the Only Influencers digital marketing community
  • Has worked with a diverse portfolio of B2B and B2C email marketers including Adobe®, Funny or Die, Specialty Equipment Market Association (SEMA) and Zynga®
  • Previously presented on webinars and at workshops hosted by ExactTarget and Marketing Sherpa
  • Can be contacted at [email protected], 650-653-8116 or on Twitter® @grantkjohnson

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today

Access to all training products $699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.