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Basic SEO Ideas and Best Practices for Your Business

 

Learn how to develop a cohesive and comprehensive SEO strategy to maximize your organic visibility, site traffic and revenue.

Google® owns 94 percent of all searches online. The powerhouse can still make or break a brand, even with heated competition from Facebook® and Amazon®. While search engine optimization (SEO) fundamentals haven't changed significantly in more than a decade (relevant content, streamlined code and credibility factors) Google has put more emphasis on a few key areas that organizations must understand and embrace to remain relevant. Anvil Media President & Founder Kent Lewis will outline the latest SEO best practices, share SEO trends for 2021 and beyond as well as share helpful case studies and resources. Topics covered will include schema markup, voice search, link development and local search strategies. From this presentation, you will be able to develop a cohesive and comprehensive SEO strategy to maximize your organic visibility, site traffic and revenue from Google and other search engines.

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Basic SEO Ideas and Best Practices for Your Business

Agenda

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Basic SEO Ideas and Best Practices for Your Business

Faculty

Kent Lewis

Kent Lewis

Anvil Media, Inc.

  • President and founder, Anvil Media, Inc.
  • Digital marketing including SEO, paid media advertising, organic social media and content strategy
  • Adjunct professor at Portland State University since 2000; Instructor for SCORE since 2015
  • Regular contributor to SmartBrief and Business Journals Leadership Trust
  • Member of Portland Advertising Federation, SEMpdx and IABC
  • Bachelor’s degree in business, with a marketing concentration, Western Washington University
  • Can be contacted at [email protected], or follow on Twitter @KentjLewis or connect on LinkedIn®
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Basic SEO Ideas and Best Practices for Your Business

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