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3 Tactics for Creating SEO-Friendly Content

 
Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, all to attract more potential buyers to their web properties. In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road.

Join Linda West, Group Manager of Demand Generation and Rachel Rosin, Marketing Programs Manager, both of Act-On Software as they show how and where writers can play a role in SEO, and walks you through three simple steps to optimize your content for search engines.
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3 Tactics for Creating SEO-Friendly Content

Agenda

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3 Tactics for Creating SEO-Friendly Content

Faculty

Linda West

Linda West

Act-on Software, Inc.

Linda West is sr. director, Marketing Services & Operations at Act-On Software. In her role at Act-On, Linda oversees content creation, content activation via digital channels and the architecture of the Act-On marketing technology stack.

Prior to joining Act-On, Linda worked at a New York-based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world's largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. Linda’s expertise is focused on content strategy, digital lead generation and leveraging the latest marketing technologies to improve results.

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3 Tactics for Creating SEO-Friendly Content

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