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3 Tactics for Creating SEO-Friendly Content

 
Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, all to attract more potential buyers to their web properties. In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road.

Join Linda West, Group Manager of Demand Generation and Rachel Rosin, Marketing Programs Manager, both of Act-On Software as they show how and where writers can play a role in SEO, and walks you through three simple steps to optimize your content for search engines.