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Energize Your Pipeline

 
“According to CSO Insights, "Sales Performance Optimization 2009 Survey Results and Analysis,” an astonishing 54% of 1,800 firms fail to turn leads into a meeting more than half of the time. For any small business owner, this is the primary stumbling block. If your sales team can’t get you in the door of a prospective client … how can your company survive? Effective lead generation is your most powerful component to increasing sales productivity.

The current rules of business have changed significantly as a result of constantly updated technology and the relentless strain on time management. Organizations must become more nimble to the needs of clients and much more efficient with selling effectiveness. Too much labor is involved with issues other than producing leads. Too little time is spent with economic buyers and establishing value based relationships. The hub of selling effectiveness requires lead generation, not only getting them into the pipeline, but through it!

There are Three Lead Generation Strategies:
- Prospecting Opportunities
- Value Based Selling
- Process Selling”

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Drew Stevens, Ph.D. is the President of Stevens Consulting Group. He is a renowned keynote speaker and author in customer service and selling. Mr. Stevens works with businesses to create higher efficiencies in sales and service.
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Energize Your Pipeline

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Energize Your Pipeline

Faculty

Drew Stevens, Ph.D.

Drew Stevens, Ph.D.

Orca Communications Unlimited

  • Chief Executive Officer with Orca Communications Unlimited
  • Works with small and entrepreneurial organizations to achieve higher levels of branding, positioning and revenue success
  • More than 35 years of experience in business strategy, marketing communications and marketing strategy, customer experience and brand positioning
  • Wrote 14 books including best sellers – Split Second Selling, Selling the Norm and Practice Acceleration
  • Creator of the Sales Leadership Certificate, one of only 64 programs in the United States offering an accredited degree in the profession of selling and has a top ranked podcast called Sales Acceleration
  • International keynote speaker and often requested by the media
  • Written over 900 articles in sales, marketing, customer service and business development and featured in leading magazines and national newspapers
  • Former business correspondent on radio and television
  • Can be contacted at 877-391-6821
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Energize Your Pipeline

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