Infographics Made Easy

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August 01, 2014

Infographics, visual representations of data, are growing in popularity as a form of content.  It’s easy to understand why: when they are done well, they truly prove the adage, “a picture is worth a thousand words.”  As an example, I recently completed research and published a 29-page report on the results.  The report was distributed to the media, and one media outlet chose to produce an infographic from the report data.  The infographic did an amazing job of visually summarizing 29 pages of data in a colorful, easy to understand graphic. 

Infographics Made Easy


The story of my report illustrates why infographics are so popular: they make data much more accessible.  Someone who wouldn’t read a long-form report will review an infographic.  This makes infographics a great “gateway” to other forms of content.  The challenge for many companies is they don’t have the time, skills or funds to generate infographics.  Fortunately, technology is filling this void.

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The creation of an infographic has historically mirrored the development of any other form of marketing collateral.  The services of a graphic designer are needed, one who can work closely with marketing teams to first understand the core concepts and data the infographic must convey.  Once the messaging is determined, the designer determines how to creatively express the ideas and data visually.  It often takes several design and editing cycles to produce a finished infographic.  This is still a great way to produce an infographic, if you have time and access to the resources.


If you don’t have the time or resources to use the approach described above, you might try, an online service that bills itself as the world’s simplest application for making infographics. Using this service, and without having design skills, you can create interactive infographics very quickly and then place them wherever they need to go: web pages, blogs, social media or other digital destinations.  The service is free to try and has already been used to create almost 2.5 million infographics.

Jerry Rackley

Jerry Rackley represents over three decades of international marketing, media relations and corporate communications expertise. He has spent the bulk of his career helping organizations build relationships with target audiences and then communicate their value propositions through various marketing channels.

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