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Theran J. Welsh, CPA

Accountant at SVA
Madison, Wisconsin
Theran is a Principal with SVA Certified Public Accountants, S.C. and leads the Construction Services Group where he is a certified public accountant advising construction clients to help them better understand their cost structure, with a specific focus on improving profitability. Theran assists clients in developing cash flow projections, analyzing overhead recovery methods, recommending tax structure, identifying areas of tax exposure, and determining specific opportunities for tax savings.

Theran is a past president of the associate members of Associated General Contractors (AGC) of Wisconsin and a frequent writer on industry issues for local and national industry publications.

About Me

What topics have you lectured or presented on?
"Cash is King - Effective Cash Flow Management" - Lorman Education Services

"Benchmarking Your Business" - Metropolitan Business Association

"Where Did the Money Go - Using Cash Flow Management" - Lorman Education Services

"Construction Contract Account - A 3-Dimensional Look at the Numbers" - Lorman Education Services

Negotiating with Banks - Associated Builders & Contractors
Accounting for Construction Contracts - Tax Tips and Money-Saving Strategies

"What is GAAP for Contractors?" - Wisconsin Landscapers Contractors Association

"Creating Wealth through Landscaper Financial Management Toolbox" - Wisconsin Landscapers Contractors Association
What have you written, co-written, or published within your profession?
Phantom Stock Plans - Construction Accounting & Taxation Journal

Choosing the Right Entity for Maximum Tax Benefits - Construction Accounting & Taxation Journal


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Association Position
American Institute of Certified Public Accountants Member
Wisconsin Institute of Public Accountants Member
Madison Area Builders Association Member
Construction Financial Management Member
Associated General Contractors of Wisconsin Past President
Associated Builders & Contractor Member
Wisconsin Green Building Alliance Member


School Degree Graduation Year
University of Wisconsin-Madison B.A. 1981

Contact Information


PO Box 44966
1221 John Q Hammons Dr

Madison, WI 53744