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Tim J. Smith, Ph.D., Wiglaf Pricing

• Founder and managing principal of Wiglaf Pricing


• Adjunct professor of marketing and economics at DePaul University


• Wrote, Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures


• Helps executives manage price better through consulting, workshops, books, and other media


• Provides productized and actionable consulting services for firms of many sizes and across many industries


• Keynote speaker and workshop leader on a variety of pricing topics to professional audiences across the globe


• Smith’s book, Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market, and better than its competing alternatives


• Serves as the academic advisor to the Professional Pricing Society’s Certified Pricing Professional program


• Member of the American Marketing Association, Business Marketing Association and American Physical Society


• Ph.D. degree in physical chemistry, University of Chicago


• M.B.A. degree, with high honors, in strategy and marketing, University of Chicago GSB


• B.S. degree in physics and chemistry, Southern Methodist University


• B.A. degree in mathematics, Southern Methodist University