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Roy W. vanNorstrand

President at The Leren Group LLC
Syracuse, New York
Roy is the Founder and president of The Leren Group LLC. The Leren Group LLC is a professional services firm passionately devoted to delivering high impact, high value, sales training, sales coaching, and sales management solutions to our clients; we use an innovative model of resources, tools, training, consulting and coaching to drive what we call Leren Sales Optimization; our clients include small and medium businesses in several industries throughout the U.S. Roy brings more than three decades of sales management experience and practice in a variety of industries and business models including the Development of the Leren Group Sales Optimization Model™

About Me

What services do you provide your clientel?
Sales Management as a Services (SMaaS TM)

Sales Training and Coaching

Sales Management Training and Coaching

Sales Management Consulting

Executive Management Consulting and Coaching

Strategic Planning
What topics have you lectured or presented on?
What? It isn’t Magic?!, Optimizing the Sales Professional, Myth Busting the Price Problem,Managing the Investment, Risk, and Yield and many others.


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Association Position
The Professional Society for Sales & Marketing Training (SMT) Member
Sales Management Association (SMA) Member
American Society of Training and Development (ASTD) Member
Heartland Technology Groups (HTG) Staff Facilitator
The Sales Association (TSA) Member
Business Relationship Management Institute (BRMI) Founding Member


School Degree Graduation Year
State University of New York - System 1983

Contact Information

The Leren Group LLC

201 E Jefferson St Ste 530
Century Plaza

Syracuse, NY 13202