President at Performance Based Results
Paul Cherry is founder and president of Performance Based Results (www.pbresults.com). He has worked with more than 1,200 clients including Johnson & Johnson, BlueCross, Philips, DOW, Hilton, Wells Fargo, US Department of Energy. 92% of clients realize a 10 times return-on-investment. Paul is recognized as the leading authority on client engagement strategies, he wrote AMA-COM’s top selling sales book, Questions That Sell: The Powerful Process to Discover What Your Customer Really Wants and Questions That Get Results: Innovative Ideas Managers Can Use to Improve their Teams Performance (John Wiley). His next book is due out in December 2016 titled The Closer: Be the Successful Sales Pro: Steal the Lead, Seal the Deal. He has published more than 250 articles and has been featured in Investor’s Business Daily, Selling Power, Kiplinger's, and INC. Magazine.