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Paul Cherry

President at Performance Based Results
Wilmington, Delaware
Paul Cherry is founder and president of Performance Based Results ( He has worked with more than 1,200 clients including Johnson & Johnson, BlueCross, Philips, DOW, Hilton, Wells Fargo, US Department of Energy. 92% of clients realize a 10 times return-on-investment. Paul is recognized as the leading authority on client engagement strategies, he wrote AMA-COM’s top selling sales book, Questions That Sell: The Powerful Process to Discover What Your Customer Really Wants and Questions That Get Results: Innovative Ideas Managers Can Use to Improve their Teams Performance (John Wiley). His next book is due out in December 2016 titled The Closer: Be the Successful Sales Pro: Steal the Lead, Seal the Deal. He has published more than 250 articles and has been featured in Investor’s Business Daily, Selling Power, Kiplinger's, and INC. Magazine.

About Me

What are some of your recent projects?
I have worked with businesses across the country and around the world, including 220 of the Fortune 500, plus more than 1,000 entrepreneurial, small to mid-sized cutting-edge companies looking to dominate their niche markets. My expertise is in business‑to‑business sales training for organizations in a wide array of industries and markets.
How does your service stand out?
With over 20 years experience, I have worked with more than 1,200 organizations in every major industry and has been featured in more than 250 publications including Kiplinger’s Personal Finance, Investor’s Business Daily, Selling Power, and Inc.


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Association Position
American Marketing Association Member


School Degree Graduation Year
University of Delaware M.A. 1986
University of Delaware B.A. 1984

Contact Information

Performance Based Results

Four Chatterley Lane
Wilmington, DE 19803