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Carolyn Goodman

President at Goodman Marketing Partners, Inc.
San Rafael, California
Carolyn is a a 30+ year marketing veteran, Carolyn has been running her own direct marketing agency for the last 12 years working with a variety of B-to-B and B-to-C clients. She is a winner of 10 DMA Echo Awards, nine ADDY Awards, and numerous other honors from the Philadelphia Direct Marketing Association, the Caples Awards, B2B Magazine Best Creative, Communicator Awards, PREMIERE Print Awards, Davey Awards, Summit Awards and Fundraising Success Awards
She spent many years honing her craft at major advertising and direct marketing agencies in the U.S. and Canada including Chiat/Day, DDB Needham, Ogilvy & Mather Direct, Cohn & Wells and 360 Group, and client-side at Bank of America and 1st Nationwide Bank. Carolyn has worked with a variety of Fortune 500 companies like AAA, Aon Affinity Insurance, ADT, Autodesk, Barclay’s, Levi Strauss, Microsoft, TANDBERG, and Universal Studios Hollywood, helping them achieve marketing success.

About Me

What have you written or published within your profession?
A case study of her work for nonprofit radio station KCSM-FM, was featured in the book “Strategy & Tactics for Boosting Direct Mail Response” published by DirectMarketing IQ, while a case study of her work for KCSM’s counterpart in television was featured in the book “Successful Direct Marketing Methods, 8th Edition” by Bob Stone and Ron Jacobs. She is also a regular blogger for Target Marketing, Carolyn offers pithy advice and insights at The Power Punch.
What topics have you lectured or presented on?
Conducted many different webinars on a variety of marketing topics, and has been a featured speaker at industry events that include the Direct Marketing Association Annual Conference, Autodesk Reseller Bootcamp, and DM Day at Your Desk, Napa Valley Vintners Association, the National Association of Women Business Owners, the Women’s Presidents Organization, and the Marin County Rotary Club

Endorsements

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Associations

Association Position
National Association of Women Business Owners (NAWBO), Member of Leaders' Circle (NAWBO) Member
DMA ECHO Academy of Direct Marketing & Sciences Founding Member

Education

School Degree Graduation Year
Carleton University Bachelor's Degree, Sociology & Anthropology
Algonquin College of Applied Arts and Technology Associate's Degree, Advertising

Contact Information

Goodman Marketing Partners, Inc.

4340 Redwood Hwy Ste B-52
San Rafael, CA 94903