Show navigation

Live Webinar

60-minute live streaming program
  • September 13
  • 1:00 - 2:00 pm EST

Also available as:

OnDemand Webinar
Audio & Reference Manual
MP3 Download

Utilizing and Understanding Google® Analytics

September 13

Understand the basics of Google® Analytics and learn tips, tricks, and best practices to interpret your website.

Do you need help understanding Google® Analytics? Not sure which are important and which are just nice to know? If you answered YES, this information has been designed especially for you. This topic will help businesses understand Google® Analytics. There is a lot of information within the Analytics data for your business. Google® expert, Peter Platt, from PSquared Digital, LLC will help you learn what is really important and what is nice to know. Learn how to hold your digital strategy accountable to your business goals by measuring the most important metrics for your business. Whether you want to boost sales, find more visitors or improve your mobile app, Google® Analytics has the answers and insights you need to improve your business.

Learning Objectives

- You will be able to define dashboards for quick insights.

- You will be able to discuss the key sections including audience, acquisition, behavior and conversions.

- You will be able to identify available date and how to interpret it.

- You will be able to define dashboards for quick insights.

Purchase Options

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Google® Analytics Overview
  • What Is It? What Are the Benefits? What Can You See?
  • Top Level Overview of the Key Sections (Audience, Acquisition, Behavior, Conversions)
Section by Section in Depth Review of the Data Available, Definitions and How to Interpret It
Dashboards for Quick Insights
Purchase Options

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

No credit available.

Live Webinar Registration

  • CPE 1.2 including Specialized Knowledge 1.2
     
  • Lorman Education Services is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: https://www.nasbaregistry.org/cpas/complaints. For more information regarding administrative policies such as complaint and refund, please contact our offices at 866-352-9539. CPE Credit: Maximum Credit Hours: 1.2 each session (based on a 50 minute credit hour). You must attend at least 50 minutes to obtain credit. Field of Study: Specialized Knowledge for 1.2 hours. Prerequisite: basic knowledge of business financials. Level of Knowledge: Intermediate. Teaching Method: Seminar/Lecture. Advance Preparation: None. Delivery Method: Group Internet Based. Please refer to the information in this brochure for outline, course content and objectives. Upon completion of this course, you will receive a certificate of attendance. Final approval of a course for CPE credit belongs with each state's regulatory board. Please note: In order to receive CPE credit for this course you MUST use the streaming audio option, as well as enable and complete the required progress checks.
     
  • Lorman Business Center, Inc. is a registered provider for CPA CPE through the State Education Department of New York, Sponsor number: 000640. The following course will carry the subject area of Specialized Knowledge and Applications for 1.0 hour.
     
  • Lorman Business Center, Inc. has registered with the Texas State Board of Public Accountancy as a CPE Sponsor. This registration does not constitute an endorsement by the Board as to the quality of our CPE Program. This program qualifies for 1.2 hours of continuing professional education.
     

Audio & Reference Manual

No credit available.

MP3 Download

No credit available.

Who should attend?

This live webinar is designed for business owners and managers, supervisors, associates, administrative professionals, sales and marketing professionals, accountants and directors.

Purchase Options

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Peter Platt

Peter Platt

Accountable Digital, LLC

  • 30 year veteran of the agency business and has been involved in Internet marketing since the early 1990s
  • One of the first 100 people certified in the Google® AdWords® program in 2004
  • Experience brings together a unique combination of business development, account management, technology and strategic planning skills
  • Provides an active voice to the Internet marketing community, blogging and writing for iMedia, presenting at an array of conferences (including MediaPost and iMedia) as well as providing specific sessions on social, search and other forms of Internet marketing
  • Career highlights include: 1993, built first web site (www.dupont.com) while at Saatchi & Saatchi; 1996, purchased banner ads/microsite on hotwired.com for Eastman Kodak; 1999, ran online sweepstakes offers for NEC Technologies targeting B2B IT audiences; 2004, one of the first 100 people certified in Google® AdWords®; 2009, joined iMedia Agency Summit Advisory Board; 2010, spoke at six digital industry events; 2011, formed Accountable Digital, LLC; 2013 to current, chair for the iMedia ASPY Awards (the industry’s national awards show for online publishers)
  • Can be contacted at 585-205-8185 or [email protected]
Purchase Options

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 400884
Published 2016, 2017
Purchase Options

Register today before this event fills.