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Live Webinar

90-minute live streaming program
  • March 12
  • 1:00 - 2:30 pm EST

Also available as:

OnDemand Webinar

Facebook® Success Strategies for Nonprofit Organizations

March 12

Join us for your comprehensive guide to designing a successful Facebook® strategy from start to finish.

Many nonprofits who are utilizing Facebook® to market campaigns often do not understand how to catch their target audience’s attention in a way that will engage their audience, to like, comment, participate in polls, watch videos from beginning to end. They also do not understand how to take that engaged audience and motivate them into action – participating in the nonprofits campaign, thus propelling their nonprofit forward for continued success.

This information helps those responsible for a nonprofit’s social media, in this case Facebook®, to understand how to establish a game plan, how to create and establish a working playbook, understanding the process required for establishing a successful strategy, and making adjustments accordingly for future repeatable successful campaigns. Failing to support one’s nonprofit’s mission and misjudging when and how much funds are spent on ads is one of the most common errors in nonprofit social media strategies; this leads to lost funds and missed opportunities for funding elsewhere. This information is designed to teach successful Facebook® strategies from start to finish.

Learning Objectives

  • You will be able to define what a successful nonprofit campaign looks like.
  • You will be able to describe your objective to hosting a nonprofit event.
  • You will be able to discuss target audiences, budgets and resource management including leveraging social media.
  • You will be able to explain how to plan, execute and repeat successful nonprofit campaigns.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Pre-Game
  • Who Is Our Target Audience
  • How Do We Set Our Budget
  • Putting the Mission/Brand Front and Center
The Playbook
  • How to Create and Gain Attention
  • Enlisting the Help of Others
  • Identifying and Gathering Resources: i.g., Leveraging Social Media
  • What's in It for You
Post-Game Wrap up
  • Summary of Events and Review
  • Successes and Failures
  • Adjustments
  • Moving Forward: Onto the Next Game
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on December 15, 2011.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Live Webinar Registration

  • CPE 1.8 including Specialized Knowledge 1.8
     
  • Lorman Education Services is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: https://www.nasbaregistry.org/cpas/complaints. For more information regarding administrative policies such as complaint and refund, please contact our offices at 866-352-9539. CPE Credit: Maximum Credit Hours: 1.8 each session (based on a 50 minute credit hour). You must attend at least 50 minutes to obtain credit. Field of Study: Specialized Knowledge for 1.8 hours. Prerequisite: . Level of Knowledge: Intermediate. Teaching Method: Seminar/Lecture. Advance Preparation: None. Delivery Method: Group Internet Based. Please refer to the information in this brochure for outline, course content and objectives. Upon completion of this course, you will receive a certificate of attendance. Final approval of a course for CPE credit belongs with each state's regulatory board. Please note: In order to receive CPE credit for this course you MUST use the streaming audio option, as well as enable and complete the required progress checks.
     
  • Lorman Business Center, Inc. is a registered provider for CPA CPE through the State Education Department of New York, Sponsor number: 000640. The following course will carry the subject area of Specialized Knowledge and Applications for 1.5 hours.
     

Who should attend?

This live webinar is designed for accountants, CPAs, executive directors, officers, controllers, CFOs and tax managers.

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Katie Miller

Katie Miller

Liberty Family Outreach

  • Program coordinator, Liberty Family Outreach
  • Practice emphasizes all aspects of community outreach, fundraising, volunteer coordination and social media
  • Conducts regular seminars and workshops on numerous on community outreach, volunteer mobilization, corporate volunteerism, and hunger awareness
  • 2013 recipient of The Michigan Food Bank Council Beacon of Light Award
  • Can be contacted at 586-944-9152, [email protected], [email protected] or on Twitter® @KatieSMiller
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 405145
Published 2011, 2019
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