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Ways to Wow: Personalizing the Customer Experience with Video

In today's marketplace, it takes more than just a good message to capture the attention of your key prospects. Video has emerged as one of the hottest trends in B2B marketing and sales thanks to its ability to connect with audiences on both a rational and emotional level. But more than just a new way to deliver same message, video unlocks our ability to tell better stories, to develop greater empathy with our customers, and to deliver personalized experiences that drive action. Join Tyler for this fast, fun, and fact-filled session to learn how top B2B marketers at companies like Lenovo, Microsoft, McKesson, Salesforce, Citigroup, Marketo and others are creating exceptional video experiences to wow their audiences and deliver on the promise of being customer obsessed.


Runtime: 33 minutes
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Learn How to:

Use Engaging Top-Of-Funnel Videos to Better Connect With Audiences and Drive Greater Engagement

Leverage Hyper-Personalized Video Content Throughout the Buyer's Journey to Boost Conversion Rates

Use Personal Video Messaging to Help Your Sales Team Increase Response Rates by 300%

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on November 2, 2017.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Tyler Lessard

Tyler Lessard

Vidyard

Tyler is VP Marketing at Vidyard, the leading provider of video marketing and video selling solutions for business. Hes a passionate content and product marketer at heart who thrives on the intersection of art and science to create exceptional customer experiences. When hes not chasing higher engagement rates, he can be found chasing one of his four wonderful children or watching Game of Thrones, Ozark and Dora (yes, she is still exploring!).

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 401534
Published 2017
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