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5 Must Haves for an Effective Email Campaign

The research shows it and the industry experts agree: A well thought out email marketing campaign can make or break your chance to get in front of a prospect. However, it's not as easy as it may seem. Competing for attention in a prospect's inbox, whether it be two seconds or two minutes, is no walk in the park. Creating lasting connections with your prospects is critical to building your business. Join Kelly Pugh, Sr. Manager, Demand Generation and Karra Hendrix, Product Marketing Manager from Act-On as they discuss the 5 Must Haves for an Effective Email Campaign.


Runtime: 45 minutes
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Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Segmentation Strategies to Get the Right Message, to the Right Person, at the Right Time

Best Practices for Marketers Who Are Ready to Move Past the Basics of Email Marketing

New Techniques to Optimize Your Results

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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OnDemand Webinar

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Karra Hendrix

Karra Hendrix

Act-on

Karra is a former Sales Engineer turned Product Marketer. She helps empower Act-On customers with her in-depth knowledge of the Act-On platform and enlightens our prospects with expertise on the dynamics of the MarTech industry. In her spare time, she enjoys traveling with her husband, adventuring with her dog Misha, and tasting the next Portland micro brew.

Kelly Pugh

Kelly Pugh

Act-on

A Minnesota native, Kelly Pugh has been in the technology industry for the past 12 years focusing on marketing programs for each stage of the customer journey. Throughout her career, she has specialized in demand generation, customer marketing, competitive intelligence and overall enabling pre and post-sales marketing efforts.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 401344
Published 2017
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