Show navigation

Available in:

OnDemand Webinar

Yelp, My Rankings! Using Social Media to Effectively Market the Hospitality Industry

The hospitality industry is directly impacted by social media use, which is transforming how people make decisions about where to eat, stay and travel. Many business owners are still unaware of how social media can help their company and most have not utilized social media to the fullest extent possible. Whether you like, love or hate social media, it is here to stay. This OnDemand Webinar will help you learn how to develop an industry-appropriate social media strategy to generate revenue, increase consumer engagement and build brand loyalty. You will learn about a range of social media tools that are particularly useful for the hospitality industry, how to develop a social media plan, the legal risks and rewards of social media use, and real life case examples from the hospitality industry. This critical program will give you tools you need to launch your own successful social media marketing campaign in the hospitality sector.


Runtime: 88 minutes
Purchase Options

More Program Information

Why Lorman?

Over 29 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Social Media Tools for the Hospitality Industry

  • Overview of Social Media
  • How Blogs, Digg®, Facebook®, Flickr®, Foursquare®, TripAdvisor®, Twitter®, Yelp®, Youtube®, and Other Social Media Tools Can Help Strengthen Awareness of Your Hospitality Brand

Develop a Social Media Plan

  • Decide on an Approach: Proactive, Reactive or Head in the Sand
  • Let Zappos® Show You How to Integrate Your Social Media Plan Into a Company-Wide Strategy
  • Manage Your Reputation Online: How to Handle Negative Reviews

Legal Risks and Rewards of Social Media Use

  • What You Need to Know About Employees and Social Media Use
  • How Social Media Can Help Strengthen Your Trademark Rights

Case Studies in the Hospitality Industry

  • Food
  • Hotel
  • Travel
Purchase Options

More Program Information

Why Lorman?

Over 29 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

No credit available.

Purchase Options

More Program Information

Why Lorman?

Over 29 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Francine F. Greising

Francine F. Greising

Griesing Law LLC

Francine Friedman Griesing

  • Founder and managing member of Griesing Law, LLC
  • Chair of Litigation of Philadelphia’s City Solicitor’s Office under former Mayor Edward G. Rendell, 1997 to 2000
  • American Arbitration Association Roster of Neutrals; Philadelphia Commerce Court Judge Pro Tempore list; International Institute for Conflict Prevention & Resolution Roster of Neutrals
  • Writes and speaks extensively on topics of interest to the hospitality, travel and leisure industries
  • Listed in Chambers & Partners, USA Guide, 2008 to 2011 and Super Lawyers, 2004 to 2010
  • American Bar Association Excellence in Legal Writing Award 2007
  • J.D. degree, cum laude, University of Pennsylvania Law School; Binghamton University (SUNY – Harpur College), magna cum laude
  • Can be contacted at 215-618-3720 or fgriesing@griesinglaw.com
Dina Leytes

Dina Leytes

Griesing Law LLC

  • Associate at Griesing Law, LLC
  • Legal Staff, World Intellectual Property Organization, 2006 to 2007
  • •Regularly speaks on a range of new media and intellectual property topics
  • •Member, Powerful Voice Awards Selection Committee, Women’s Way, 2011
  • J.D. degree, Emory University School of Law; B.A. degree in English and M.A. degree in Russian, Stanford University
  • Can be contacted at 215-618-3720 or dleytes@griesinglaw.com
Purchase Options

More Program Information

Why Lorman?

Over 29 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 388209
Published 2011
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!