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90-minute live streaming program
  • March 31
  • 1:00 - 2:30 pm EST

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Audio & Reference Manual
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Business Writing Fundamentals

March 31

Understand how to write with clarity and precision to become a better business writer.

When it comes to accelerating your career success, increasing your chances of getting a job offer or promotion, and even making more money, technical writing skills are highly valued in the marketplace. Conversely, weak communication skills can be a hindrance to your career progression and even make it difficult at some technology companies to get hired. For example, some business units at Rockwell Automation, the Milwaukee-based automation vendor, specifically evaluate candidates' writing ability, reports Susan Schmitt, senior vice president of human resources. The College Board found that about half of companies surveyed said writing ability is considered when promoting employees and nearly all said they would hold poorly written job application materials against candidates. A recent survey from the National Association of Colleges and Employers found that ability to create or edit written reports was one of the top 10 skills employers look for when deciding which new college graduates to hire. According to an article published by IEEE, engineers spend 20% to 40% of their workday writing. And the higher they move up the corporate ladder, the more writing they do. In this topic, you will learn how to write clear, concise, compelling, even sparkling prose that makes your letters, e-mails, reports, and other documents more persuasive, more engaging, and easier to read. As a result, your readers will be more receptive to your message, understand what you are telling them, and know what you want them to think, believe, or do next.

Learning Objectives

- You will be able to define the 6 C's of good business writing.

- You will be able to discuss why short, simple words, sentences, and paragraphs are better than long, windy, jargon-laden prose.

- You will be able to explain complex ideas, proposals, and plans in plain, simple, persuasive English.

- You will be able to identify who your readers are and the best way to communicate with them.

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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Keys to Good Business Writing
  • Achieving a Conversational Style
  • Making Your Writing Clear and Concise
  • How to Communicate More Forcefully and Persuasively
The Writing Process
  • SAP (Subject, Audience, Purpose) Analysis
  • 10 Steps to Writing Better and Faster
  • The Exponential Curve of Improvement
Tools of the Business Writer
  • Grammar, Punctuation, and Spelling at a Glance
  • Principles of Business Composition
  • Tricks of the Trade
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on March 31, 2017.

Call 1-866-352-9540 for further credit information.

Live Webinar Registration

  • AIPB 1.5
     
  • This program is acceptable for 1.5 CPEC(s) towards the CB designation through the American Institute of Professional Bookkeepers (AIPB).
     
  • CPE 1.8 including Communications 1.8
     
  • Lorman Education Services is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: www. learningmarket.org. For more information regarding administrative policies such as complaint and refund, please contact our offices at 866-352-9539. CPE Credit: Maximum Credit Hours: 1.8 each session (based on a 50 minute credit hour). You must attend at least 50 minutes to obtain credit. Field of Study: Communications for 1.8 hours. Prerequisite: basic knowledge of business financials. Level of Knowledge: Intermediate. Teaching Method: Seminar/Lecture. Advance Preparation: None. Delivery Method: Group Internet Based. Please refer to the information in this brochure for outline, course content and objectives. Upon completion of this course, you will receive a certificate of attendance. Final approval of a course for CPE credit belongs with each state's regulatory board. Please note: In order to receive CPE credit for this course you MUST use the streaming audio option, as well as enable and complete the required progress checks.
     
  • Lorman Business Center, Inc. is a registered provider for CPA CPE through the State Education Department of New York, Sponsor number: 000640. The following course will carry the subject area of Specialized Knowledge and Applications for 1.5 hours.
     
  • Lorman Business Center, Inc. has registered with the Texas State Board of Public Accountancy as a CPE Sponsor. This registration does not constitute an endorsement by the Board as to the quality of our CPE Program. This program qualifies for 1.5 hours of continuing professional education.
     

Audio & Reference Manual

No credit available.

MP3 Download

No credit available.

Who should attend?

This live webinar is designed for business owners and managers, supervisors, associates, accountants, controllers, bookkeepers, CPAs, directors and administrative professionals.

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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Bob Bly

Bob Bly

Bob Bly, Copywriter/Consultant

  • Director of The Center for Technical Communication
  • Freelance copywriter and business writing teacher
  • Conducts regular seminars and workshops on numerous business writing, technical writing and copywriting topics
  • Wrote The Elements of Business Writing, a 140-page trade paperback, Pearson, over 150,000 copies sold, plus 90 other books
  • American Institute of Chemical Engineers, International Association of Business Communicators
  • Can be contacted at 973-265-0562, [email protected] or on Twitter® @Robertbly
  • B.S. degree, Chemical Engineering, University of Rochester
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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  • MP3 Downloads
  • Course Manuals
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  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 399952
Published 2017
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