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Live Webinar

90-minute live streaming program
  • August 29
  • 1:00 - 2:30 pm EST

Marketing and Social Media Writing Tips

August 29

Gain a better understanding of the benefits and importance of writing well for social media and marketing content.

Even within the ever-changing world of social media, there are several marketing techniques that still hold true. This topic will walk you through the process of focusing on your specific audience, writing dynamic copy, plugging into current trends, engaging with your customers, and how to express your unique brand across platforms.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Marketing Basics
  • Learning About Your Audience
  • Learning About Your Competition
  • Utilizing Old-World Reporting/Advertising Truths
How to Ensure Brand Continuity
  • How to Choose Where to Be
  • How to Set up Your Accounts
The Quirks of Social Media vs. Traditional Advertising
  • Understanding Two-Way Communication
  • Jumping on Trends
  • Engaging With Real Customers and Trolls
How to Plan for Success
  • Setting Goals
  • Creating Posting Schedules
  • Synergizing Your Team
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

  • ASAP PACE 0.1
     
  • This course is pre-approved through the American Society of Administrative Professionals (ASAP) for 0.1 CEU(s) towards your PACE Recertification.
     
  • IAAP 1.5
     
  • This course has been preapproved by the International Association of Administrative professionals for 1.5 recertification point(s).
     

Who should attend?

This live webinar is designed for administrative assistants, executive assistants, legal assistants, office administrators, secretaries, office managers and other administrative professionals.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Melanie Hope

Melanie Hope

Hope Speaking LLC

  • Owner/operator of StormKatt Productions LLC , specializing in content writing and large-project editing
  • Professional speaker and entertainer at Hope Speaking LLC
  • Co-host, voice artist, and content writer for CounterCultureWISE Radio
  • More than 20 years of experience in the corporate world in leadership and development
  • Conducted The Copywriter’s Workshop to both private and public enterprises in 43 U.S. states
  • Author of multiple books about leadership, communication, and writing
  • Distinguished (highest) Toastmaster status; semi-finalist in the 2012 World Championship of Public Speaking
  • Professional editor and writer for multiple clients, including NPR
  • Bachelor’s degree in communications, University of Washington
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In Partnership With

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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  • White Papers and Articles
  • Sponsored Live Webinars

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  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 403852
Published 2018
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