Utilize Search Engine Optimization (SEO) to Boost Your Job Ad Effectiveness

Understand how search engine optimization can help you expand your avenues to alert prospective candidates of your job opening.

Once just an extension of the organizational website, the jobs page has evolved from a simple listing of jobs to separate career portal providing comprehensive information related to the employment value proposition of an organization. As these sites become ever more complex, they also become an active participant in gaining the attention of potential job applicants. As these resources grow, the need to promote and create awareness of these sites becomes more critical as competition and need to attract candidates increases. As saturation in job boards and social networking dilutes applicant awareness, additional approaches are needed by organizations to bring further attention to employment opportunities. As the Human Resources profession's skills evolve, the ability to identify and implement technology solutions has come to the forefront in increasing HR's return on investment, process improvement, and organizational value. The necessity to increase a consistent volume of qualified and interested applicants continues to become an organizational priority, therefore the need to expand the avenues to tell your employment story is ever-important. During this informative and solutions-rich topic, Rick Baron, will present the methods and techniques of promoting your organizational job pages or portal to bring about increased traffic and awareness. This information typically known by only web developers, social networking managers, and information technology professionals, is now available and tailored to the uses of HR by presenting the subject of SEO for HR.

Faculty

Rick Baron, MS, SPHR, SHRM-SCP

Talspire HR