This topic helps people responsible for lead generation to take the next step in creating demand by connecting customers with their needs. The content will examine customer needs based on where they are in the buying cycle and what their roles are in the decision making process. You will receive specific techniques to attract and help these buyers connect with your company, products, or services. This topic is critical for anyone wanting to take lead gen to the next gen.
Agenda
Faculty
Janet A. Gregory
KickStart Alliance
- Co-founder and principal of KickStart Alliance
- Practice director, Sales Optimization
- Regular speaker at BMOE (Berkeley Method of Entrepreneurship), PSU (Portland State University), SRI International (Stanford Research Institute), and others
- Co-wrote “Built for Global: Navigating International Business and Entering New Markets” in publication Fall/Winter 2016 on Amazon.com
- Contributor to KickStart Alliance blogs and articles www.kickstartall.com
- Has held executive and leadership positions at innovative Silicon Valley companies such as ShoreTel, Latitude Communications, Octel and ROLM
- Can be contacted at [email protected]
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