Understand and establish a detailed plan, set clear goals, establish a campaign page, identify their audience and find a message that inspires them to give.
Many nonprofits operate on tight budgets. Tight budgets can limit the size and reach of a fundraising campaign such as Giving Tuesday. Securing new donors can be costly with low success rates. It is not uncommon for a nonprofit to spend money on campaigns to gain new donors only to fall short. Finding creative and fresh ways to get the most bang for the buck is critical. They may have heard about the Giving Day concept, yet, have no idea how to create a plan and set it into motion. They also do not understand how to engage their audience and motivate them into action by participating in a Giving Day Campaign- thus ensuring the nonprofit is well positioned, funded, and able to fulfill their mission for the year ahead. This topic helps the people responsible for a nonprofit's budget and program coordination, to understand and establish a detailed plan, set clear goals, establish a campaign page, identify their audience and find a message that inspires them to give. Giving Day is a giant opportunity to share your nonprofits story, cultivate donors, engage supporters, and build awareness around your organizations mission. This information lays out the many resources and tools available to help build excitement and secure donations.
Agenda
Faculty
Katie Miller
- Program coordinator, Liberty Family Outreach
- Practice emphasizes all aspects of community outreach, fundraising, volunteer coordination and social media
- Conducts regular seminars and workshops on numerous on community outreach, volunteer mobilization, corporate volunteerism, and hunger awareness
- Break out speaker at Houston’s Social Media Day Conference June 27, 2019
- 2013 recipient of The Michigan Food Bank Council Beacon of Light Award
- Can be contacted at 586-944-9152, [email protected], [email protected] or on Twitter® @KatieSMiller
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