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OnDemand Course

Visual Communication - Today's Key to Business Success

Learn to create images that motivate others and capture attention.

Visual literacy, communication, and persuasion are key to business today. Why? Because no one reads anymore. They skim. They meme. They post pictures of their cat. Compelling images are key to reaching new customers and maintaining the customers you have. But what makes an image "compelling?" You don't have to be an artist to use images effectively - you only need to know what you are doing. Learn the hidden emotional hooks in images that capture attention, how to create images that motivate others, and gain tips to create compelling presentations that motivate change.

60 minutes
Course Exam
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Welcome

  • Images Are Not Just Window-Dressing, They Are Vital to Business Today

Analyzing Images

  • The Six Priorities on Where the Eye Looks First

Guiding the Eye

  • Through an Image
  • Through a Presentation

Boost Emotional Content by Controlling the Camera

  • Camera Framing
  • Camera Position
  • Talent Positioning

Presentation Tips

  • Define Persuasion
  • Persuasion Is a Choice
  • The Importance of the Call to Action
  • Add Power to Your PowerPoints

Conclusion

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on November 18, 2021.

Call 1-866-352-9540 for further credit information.

  • ASAP PACE 0.1
     
  • This course is pre-approved through the American Society of Administrative Professionals (ASAP) for 0.1 CEU(s) towards your PACE Recertification.
     
  • IAAP 1.0
     
  • All education that aligns with the CAP Body of Knowledge can be used toward recertification. Lorman Education Services believes this course does align and should be counted toward recertification. Please visit IAAP's certification webpage to review recertification details and requirements. https://www.iaap-hq.org/page/CAP_Recertification. Course Length: 1.0.
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Larry Jordan

Larry Jordan

Larry Jordan & Associates, Inc

  • A filmmaker for more than 50 years
  • Member of the Directors Guild of America
  • Member of the Producers Guild of America
  • Author of ten books on media software and technology
  • Executive producer and host of more than 900 podcasts (“Digital Production Buzz”)
  • Production credits at network and local television, along with corporate video
  • Honored by Digital Video in 2017 as a Technology Innovator; selected after a worldwide competition
  • Since 2003, heads his company that trains media professionals around the world in how to communicate more effectively using moving images
  • Can be contacted at LarryJordan.com
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Add to Wishlist

More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
  • Live Webinars
  • MP3 Downloads
  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 409268
Published 2021
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Available in Multiple Formats

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