Salesforce.
com, Microsoft® CRM 2011, Oracle®, SAP - How do I choose the right one? Selecting the right CRM solution for your business is critical for enabling improved business processes and ultimately driving top-line revenue for your company. All CRM systems do not act alike - sure there are some similarities in functional capabilities, selecting the right CRM solution is contingent upon a few factors: your organization and customer strategy; business and technical requirements. Knowing these factors and asking the right questions of the CRM solution providers will help you narrow down the field of choice and help you choose the right system or pursue another option to improve your marketing, sales or customer service objectives. This OnDemand Webinar briefing is designed to brief you on the methodologies for selecting the right CRM solution for your business. You will not only learn the "academics" but hear a case study of a major travel and entertainment company who thought they needed a new CRM solution to replace an expensive legacy system but ended up pursuing another approach because of what they learned through the CRM selection process. 5 Reasons to Order • Find out which factors should influence your CRM decision • Discover which questions to ask CRM providers during the selection process • Hear examples of how other companies selected a CRM system • Learn why it's important to confirm your requirements before selection • Save time and money by learning how to select the right CRM provider the first time!
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Why Confirming Your Business and Technology Requirements Prior to CRM Selection Is so Important
What Questions to Ask CRM Providers During the Vetting and Pre-Selection Process
Key CRM Vendor Considerations and Sample Evaluation Factors
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on May 11, 2011.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Art Hall
Alvarez & Marsal
- Senior Director with Alvarez & Marsal in Atlanta; focuses on customer service, CRM, and supply chain
- Over 25 years of operations and people leadership
- Certified in Prosci Change Management®
- Bachelor’s degree, State University of New York at Binghamton
- Can be contacted at [email protected] or 404-759-9158
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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