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Story-Selling Success: How to Entertain to Win Every Sale

Learn proper story telling language techniques and gain more clients and close more sales.

You've heard the sales advice to 'show, not tell.' What if your product or service isn't one that you can bring to a prospect or customer to show them? Sales stories allow you to paint a picture in your prospect's mind, and giving them a story will help them to remember you, remember your company, and re-tell the story to others in their organization. This session, 'Story-Selling Success: How to Entertain to Win Every Sale,' gives you both theory and exercises to help build your story-telling muscle...and win that sale!

60 minutes
Course Exam
Certificate of Completion
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Why Lorman?

Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What You Can Expect

Research and Framework for Storytelling in Sales

Identifying Stories

Outlining Stories

Delivering Stories

Questions?

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Why Lorman?

Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on November 14, 2022.

Call 1-866-352-9540 for further credit information.

MP3 Download

No credit available.

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Why Lorman?

Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Shannon J. Gregg, MBA

Shannon J. Gregg, MBA

Cloud Adoption Solutions

Shannon J. Gregg, Ph.D., M.B.A.

  • President of Cloud Adoption Solutions, a sales process and Salesforce.com consulting practice
  • Aficionado of sales technology to increase efficiency in the sales process, and an early adopter and adoption influencer for sales technology systems, particularly Salesforce.com and technology that integrates with the Salesforce platform
  • Change agent, particularly in M&A environments (VC/PE), with successful track record of integrating process, product/service pricing, and pricing methodologies, and notably, global teams, with cultural sensitivity
  • Author of It’s About Time, used by sales teams across the country to refocus on what’s really important to drive revenue and results
  • Instructs the Professional Selling course at Point Park University
  • Delights sales teams, sales management, and executive sponsors with her ability to improve sales to drive results
  • Ph.D. degree in community engagement and M.B.A. degree in management, Point Park University; B.A. degree, University of Pittsburgh
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Why Lorman?

Over 36 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 410045
Published 2022
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