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OnDemand Course

How to Use Twitter(R) as an Effective Sales Tool

Sales people are finding it increasingly difficult to decide which social tools to use for effectively identifying and engaging with their customers and prospects. Expanding sales quotas and fewer support team members years combined with buyers that are overworked and busier than ever before make it necessary to select web tools that are best suited to support the sales person's goals.

This OnDemand Webinar identifies the core capabilities offered by Twitter® and why they are ideally suited for use by sales people. You will learn how to create a Twitter® strategy, implement a step by step plan that utilizes all of Twitter®'s capabilities, as well as companion programs that extend the value and results of using Twitter®. Everything attendees will learn about Twitter® will be focused on the value for a sales professional. Learn how to listen for trigger words and events, build lists of prospects and customers, establish a reputation for expertise valued by customers, and how to extend your reputation well beyond your current base. By the end of this program, you will have a clear understanding of the terminology, tools and techniques immediately available to increase your professional sales success.


Runtime: 96 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Overview

  • Statistics and Trends
  • Where We Started From
  • Where We Are Today

Core Twitter® Functions

  • Setting up Your Account
  • Maximizing Your Profile for Sales
  • Branding Your Profile
  • Sending a Tweet™
  • Retweeting
  • Direct Messaging
  • Following
  • Unfollowing

Advanced Features

  • Creating Lists
  • Saving Lists
  • Favorites
  • Searches
  • Saving Searches
  • Hashtags (#)
  • Twitter® Chats

Complimentary Tools

  • Aggregators (Tweetdeck™, Hootsuite, etc.)
  • Tweetchat™
  • WTHashtag
  • Integrating Twitter® Into Other Tools
    • Linkedin®
    • Website
    • Blog

Developing Strategic Plan for Twitter® in Your Sales Activity

  • Time Required
  • Measuring Results
  • Automating Activity Where Possible
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on June 18, 2012.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Miles Austin

Miles Austin

Fill the Funnel, Inc.

  • Founder of Fill the Funnel, Inc.
  • Specialist and recognized expert on web tools for sales
  • Conducts frequent seminars and workshops on web tools, social media and mobile marketing
  • Hosts weekly internet radio show “Linked into Sales” with frequent guests from the world of sales and marketing
  • Writer of Fill the Funnel blog
  • Colorado State University/political science and Columbia University “Managing the Enterprise” Executive training
  • Expert status at www.Focus.com in the areas of sales, mobile marketing and social media
  • 25 year sales executive career in tech with companies, including Dell, Compucom, NYNEX and Denali Advanced Integration among others
  • Can be contacted at [email protected]
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 389839
Published 2012
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Available in Multiple Formats

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