Find out how these low-cost and free recruiting resources can increase your response.
Employees today are not as easy to recruit as they once were. Research indicates that as many as 40 percent of all workers in the U.S. want to resign from their current jobs, and turnover rates have reached historic proportions. Workers expect more of their employers today than they once did and are less willing to put up with treatment that they find objectionable. That makes it more difficult for employers to acquire talent, let alone top talent. This topic will help you find more effective ways to recruit talented people at a time when competition among employers is increasingly fierce. Creating a positive reputation as an employer (employment branding) can drive down the cost of attracting workers and can make it easier to find people when needed -- and keep them. This information will help employers find cost-effective ways to recruit qualified workers.
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Why Lorman?
Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Introduction
- Overview and Objectives of the Session
Defining Terms and Understanding the Importance
- What Recruiting Means and How It Is Related to Employment Branding
- Why Recruiting Is Important
- What Are the Special Challenges - and Costs - Associated With Recruiting Today
Streamlining the Steps in Effective Recruiting
- Traditional Steps in Recruiting
- Finding Ways to Drive Down the Time and Cost of Recruiting
- Finding Innovative Ways to Reach Target Employees in Ways Your Competitors Will Not
Placing Recruiting in the Employment Lifecycle
- What Is the Employment Life Cycle, and How Does That Relate to Cost-Effective Recruiting?
- Reducing Cost Across the Employment Life Cycle While Enhancing the Employee Value Proposition
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Why Lorman?
Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on January 12, 2022.
Call 1-866-352-9540 for further credit information.
HR Certification Institute 1.0
- This E-Learning program has been approved for 1.0 (General) recertification credit hours toward aPHR(TM), aPHRi(TM), PHR®, PHRca®, SPHR®, GPHR®, PHRi(TM) and SPHRi(TM)recertification through HR Certification Institute® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.
SHRM 0.75
- Lorman Education Services is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 0.75 PDC(s) for the SHRM-CP or SHRM-SCP.
To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.
- Those applying for AIA and HRCI must view 100% of the program and answer the questions following the program.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
MP3 Download
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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More Program Information
Why Lorman?
Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, RODC, CPTD Fellow
Rothwell & Associates, Inc.
- Distinguished Professor, The Pennsylvania State University
- Named Global Lifetime Achievement Award Winner by Penn State University
- Specialist in organization development and change
- Delivered more than 2,000 professional talks in 15 nations
- 20 years of full-time HR experience in multinational business and in U.S. government
- 42 years of experience in the HR field
- Published 154 books on HR (look up his work on Amazon)
- Member of the Society for HR Management, Association for Talent Development, and OD Network
- Named Lifetime Achievement Award Winner by the OD Network
- Given the Distinguished Contribution to Workplace Learning & Performance Award by ATD
- Ph.D., M.B.A., M.A., and B.A. degrees
- Can be contacted at [email protected]
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More Program Information
Why Lorman?
Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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