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How to Sell Your Small Company to Top Talent

Get successful tips on how to sell your small company to attract and retain top talent.

Small firms face a challenge in attracting and keeping top talent. They do not have the tall organization charts of big firms that may provide more opportunities for vertical promotions. They may not even have the geographical scope of multinational companies that can provide cross-cultural opportunities, which are so important for employment advantages in a globalization era. However, many small firms do have advantages as employers that big firms do not. They can craft employee-centered corporate cultures in ways that large firms, saddled with bureaucracy, are unable to match. One example: a small firm may permit working from home more than large firms do. That is very appealing to talented people with small children. Another example is that small firms may permit flexible working hours in ways that large firms do not. This topic will focus on how to sell a small company to top talent.

89 minutes
Certificate of Completion
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What Does It Take to Attract and Retain Top Talent for a Small Company?

  • Turning Small Size Into a Positive Rather Than a Negative
  • Selling the Freedom That Is Gained in Working in a Small Business
  • Selling the Opportunity to Build a Range of Skills in a Small Business
  • Selling Family and Atmosphere
  • Selling Balanced Worklife in a Small Business
  • Identifying and Overcoming Challenges in Selling Employment in Small Businesses
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on August 2, 2017.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, RODC, CPTD Fellow

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, RODC, CPTD Fellow

Rothwell & Associates, Inc.

  • Distinguished Professor, The Pennsylvania State University
  • His specialty is organization development and change
  • Speaking/Teaching accomplishments in his area of practice include 20 years of full-time HR experience in multinational business and in U.S. government
  • Published 128 books on HR
  • Member of the Society for HR Management and the Association for Talent Development
  • Ph.D., M.B.A., M.A., and B.A. degrees
  • Can be contacted at [email protected]
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 400700
Published 2017
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