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OnDemand Course

Attracting Top Talent for an Unfamiliar or Misinterpreted Brand

Understand the importance of owning and expending effort to create and protect your company's brand.

Many companies do not take the time (nor have the knowledge) to properly create and maintain a brand as an employer. As a result, they allow the candidates and employees to create their employer brand. Typically, do companies receive public praise for their talent attraction efforts from candidates? The short answer is NO. Who jumps on Glassdoor® when they are unhappy as employees? The happy employees are busy exceeding at their jobs, and do not consider the importance of countering claims from unhappy and underperforming employees. This material will help executives, managers, marketing, and human resources understand the importance of owning and expending effort and money to create and protect the company's brand as an employer. Top talent spends time to research companies prior to applying or networking into them. In order to grow professionally, they understand the importance of being surrounded with other top performers - all working as a team. Therefore, top talent attraction is dependent upon top talent retention. This information discusses simple steps to prepare for top talent attraction (it is not magic!), then moves on to build from those simple, foundational steps.

92 minutes
Certificate of Completion
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Define Unfamiliar or Misinterpreted Brands

  • Why Are Their Brands as Employers Weak?
  • Why Is It Important to Change the Public Perceptions?
  • Determine Potential Steps to Correct the Perception

What Are Some Suggested Short-Term Improvements?

  • Determine Which Solutions the Company Will Commit to Implement
  • Metrics

What Are Suggested Long-Term Improvements?

  • Determine the Best Solutions to Implement
  • Metrics

Importance of Retention of Retaining Top Talent

  • Top Talent Values Working With Top Talent
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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on March 16, 2020.

Call 1-866-352-9540 for further credit information.

  • ASA 1.5
     
  • This program qualifies for 1.5 continuing education hour(s) towards maintaining your ASA credential. Please contact ASA for more information at [email protected]
     
  • SHRM 1.5
     
  • Lorman Education Services is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 1.5 PDC(s) for the SHRM-CP or SHRM-SCP.
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Bill Humbert

Bill Humbert

RecruiterGuy.com

  • Owner, RecruiterGuy.com
  • One of the rare individuals who is an active recruiter for more than 39 years and an active Sr. Career Transition Consultant
  • Speaks to audiences on both sides of the desk, recruiters and candidates; he is the candidate whisperer, and he knows and understands the predicaments each side faces
  • Recognized as an expert in both talent acquisition and career transition, he has 111 live television interviews; has been quoted in the NY Times and internationally in The Province, Vancouver, British Columbia
  • Published author of Employee 5.0: Secrets Of A Successful Job Search In the New World (his second book) and has signed a publishing contract for writing a series of books titled the RecruiterGuy.com Series; the co-author of the white paper (with Cyndy Trivella), The Positive Aspects of Diversity Hiring free download available - https://www.aps2k.com/diversity-ebook/
  • Recognized as a professional speaker with the National Speakers Association - https://www.espeakers.com/marketplace/v3#/ profile/23767?resumeSearch=0
  • Over the past year he has presented more than 23 webinars for four different webinar companies on assorted recruitment-related topics; he has spoken at regional SHRM Conferences in Illinois and Utah
  • An enthusiastic speaker who entertains audiences while helping them improve their skills
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 406436
Published 2020
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