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Attracting Top Talent for an Unfamiliar or Misinterpreted Brand

Understand the importance of owning and expending effort to create and protect your company's brand.

Many companies do not take the time (nor have the knowledge) to properly create and maintain a brand as an employer. As a result, they allow the candidates and employees to create their employer brand. Typically, do companies receive public praise for their talent attraction efforts from candidates? The short answer is NO. Who jumps on Glassdoor® when they are unhappy as employees? The happy employees are busy exceeding at their jobs, and do not consider the importance of countering claims from unhappy and underperforming employees. This material will help executives, managers, marketing, and human resources understand the importance of owning and expending effort and money to create and protect the company's brand as an employer. Top talent spends time to research companies prior to applying or networking into them. In order to grow professionally, they understand the importance of being surrounded with other top performers - all working as a team. Therefore, top talent attraction is dependent upon top talent retention. This information discusses simple steps to prepare for top talent attraction (it is not magic!), then moves on to build from those simple, foundational steps.

Runtime: 92 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Define Unfamiliar or Misinterpreted Brands

  • Why Are Their Brands as Employers Weak?
  • Why Is It Important to Change the Public Perceptions?
  • Determine Potential Steps to Correct the Perception

What Are Some Suggested Short-Term Improvements?

  • Determine Which Solutions the Company Will Commit to Implement
  • Metrics

What Are Suggested Long-Term Improvements?

  • Determine the Best Solutions to Implement
  • Metrics

Importance of Retention of Retaining Top Talent

  • Top Talent Values Working With Top Talent
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on March 16, 2020.

Call 1-866-352-9540 for further credit information.

  • ASA 1.5
     
  • This program qualifies for 1.5 continuing education hour(s) towards maintaining your ASA credential. Please contact ASA for more information at [email protected]
     
  • SHRM 1.5
     
  • Lorman Education Services is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 1.5 PDC(s) for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrmcertification.org.
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Bill Humbert

Bill Humbert

RecruiterGuy.com

  • Founder and CEO of https://recruiterguy.com/
  • Worked from home since 1990, #WFHTips
  • Certified Virtual Presenter by eSpeakers.com
  • Practice emphasizes all aspects of talent attraction
  • Conducts regular seminars and workshops on talent attraction, proper goal setting, working from home, and finding a job
  • Sought after conference Speaker
  • Author of “Employee 5.0: Secrets Of A Successful Job Search in the New World Order” and “RecruiterGuy’s Guide To Finding a Job,” and currently preparing “Expect Success: The Art of The Over 50 Job Search” for publication
  • Sought after television guest with 108 television appearances, popular podcast, and radio guest
  • B.A. degree in English, Assumption University, Worcester, MA
  • Can be contacted at 435-714-4425, [email protected], https://twitter.com/RecruiterGuy81, or https://www.linkedin.com/in/recruiterguy/, https://RecruiterGuy.com
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 406436
Published 2020
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