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Staging to Sell-What You Need to Know

Learn staging best practices to help you close the sale.

Do you believe in staging but you don't think your clients will do it? Do you think stagers are going to blow up your deal by offending your client? Do you think you should only recommend staging if the listing is not selling? Do you think staging is only for luxury properties? Do you think you have an eye for it and you can do it yourself? Do you think it's a seller's market, and houses are selling fast, why stage? Do you think staging is too expensive or only for vacant homes? If you said yes to any of these statements then this is the topic for you. This topic will dispel common misconceptions and identify the benefits of staging regardless of market conditions or price point. You will be able to effectively communicate the benefits of staging to your clients and will be able to facilitate the screening of a professional stager. You will also learn about the most recent statistics that prove why staging prior to listing reduces your time on the market on average by 86%. Understanding how the entire pre-market staging process will benefit your client and secure your relationship as a true advocate for their best interest.

Runtime: 91 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What Staging Is Not, What Staging Is

  • The Difference Between Decorating, Staging, Showcasing Collections, Interior Design, Interior Decorating and Personal Style
  • Staging Should Never Hide Disclosure Issues
  • What Types of Activities Are Included in Staging Such as Cleaning, Decluttering, Updating, Repairs, Arranging Furniture, Accessories, Art and Light and Color and Paint
  • Viewing a Home as a "Product" and Merchandising
  • Examples of Generic Products vs. Brand Name and How It Relates to Staging
  • Facts Regarding When Staging Should Be Done
  • Understanding How Staging Affects a Buyer's Market vs. a Seller's Market

What Does Staging Entail?

  • Repairs, What Needs to Be Addressed, Fixed or Repaired, Reducing or Eliminating Disclosure Issues
  • Cleaning- Who Should Clean and What Does It Involve?
  • Curb Appeal Tips
  • Professional Photography - Why It's Important and How It's Used on the Internet
  • Understanding the Internet and Its Effects to the Real Estate Industry and How Buyers Buy
  • How to Take Great MLS Photos
  • How Bad MLS Photos Are Perceived by Buyers and Agents

It's All About the Buyer

  • Facts and Demographics
  • Understanding Their Wants and Needs
  • How They Benefit From Buying a Move-In-Ready Home

Statistics and Facts?

  • Staging Statistics Compiled by the Real Estate Staging Association
  • Understanding Carrying Costs Associated With Leaving a Home Unstaged
  • Survey Results of Professional Stagers and How Clients React to Their Advice vs. From an Agent
  • Why Sellers Follow the Advice of Professional Stagers

Do You Want to Stage Your Own Listings? Pros and Cons

  • The Basic Resources That Are Needed in Order to Properly Stage a Listing
  • Owning vs. Renting Inventory, the Facts and Pros and Cons and What Type of Inventory Systems and Warehousing Is Required
  • Increasing Staff to Cover All of the Positions Required to Stage a Property
  • Insurance Requirements Required in Order to Stage a Property and Be Fully Covered
  • Logistics and Prep Time in Order to Complete a Staging From Beginning to End
  • The Importance of Contracts and What Is Included: Insurance, General Liability

Facts About Working With a Professional Stager

  • Hobbyist Stagers vs. Professional Stagers
  • How to Screen 2-3 Stagers and Compare
  • How to Determine the Professionalism of a Stager Based on Their Portfolio
  • Staging Expenses vs. Investments
  • How to Avoid Litigation From Uninsured or Underinsured Stagers
  • Standard Staging Contracts
  • Staging Service Options and Fees
  • Collaboration vs. Hiring and Why Agents Are Better Served by Viewing Professional Stagers as Collaborators as Opposed to Someone They Simply Hire

Security Tips

  • Security Tips

Introducing Staging to Your Clients

  • Don't Discuss Staging With Your Clients Until...
  • How to Avoid Breach of Duty Claims
  • Adding Staging to Your Listing Presentation With Some Role Playing With Students
  • Using Your Own Home Staging Statistics, How to Track and Compare Your Success Rate and Share This With Your Clients
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on May 29, 2018.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Shell Brodnax

Shell Brodnax

Real Estate Staging Association

  • Chief Executive Officer of the Real Estate Staging Association®, (RESA®). RESA is a 501 (c) (6) tax-exempt nonprofit trade association for professional real estate stagers. This network of professional real estate stagers includes more than 2,000 members, 50 chapters, and 300 leaders
  • Through her work at RESA she has created, an internationally recognized accreditation system for CORE business training providers
  • Has established a national MCE program “Staging to Sell—What Every Agent Should Know”, for real estate agents in America
  • In 2008 she implemented international staging industry events and awards; the RESA-CON annual convention began in 2010, and RESA-EDGE events launched in 2017
  • Co-wrote the best-selling book, Home Staging: The Power That Sells Real Estate; this guide to getting the best price for your property, covers the entire selling process with expert advice from professional home stagers
  • She also wrote a great go-to business book called, Becoming Cowgirl. Becoming Cowgirl is realistic, easy to understand and implementing strategy to improve your life or business; also co-wrote the new book, Marketing for the Staging & Design Industry
  • The go-to resource for major media outlets including The Wall Street Journal, The New York Times, and CBS News; she is the host of Stager Talk and a regular contributor to Staging Standard magazine; she has also completed coaching training at Robbins-Madanes Training under teachers Tony Robbins, Cloe Madanes, Mark Peysha, and Magali Peysha
  • As a global visionary, author, and business strategist, she is one of the real estate industry's most influential people
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 404217
Published 2018
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