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Social Media and Digital Marketing for Nonprofit Organizations

Learn the most effective ways to connect and learn about your audience and potential sponsors.

Many nonprofits are still struggling to figure out the best ways to reach and gain the support needed to continue their mission. For years, marketing has consisted of print, radio, and tv. The concept of marketing is changing. Today's marketing often comes to us by way of Tweets®, Instagram® posts and Facebook® ads or videos. This can be confusing to someone unfamiliar with social media and the idea of using it as a marketing tool. Traditional marketing is not being completely phased out, but it is easy to see that the use of social media marketing is standing out and getting brands noticed. Let's face it, the goal of marketing is to grab the attention of whoever it is you're trying to reach. This information will look at how social media marketing compares to traditional marketing methods, and help you focus on your goal and how to accomplish it. The material also shows how to connect and learn about your audience and potential sponsors. It also teaches you how to identify potential sponsors by searching keywords within the platforms. Learn how to market your brand in a fun way that makes you stand out among the crowd. It is no secret that money is often in short supply for nonprofits and this material addresses how to get the best return on your investment. There is no reason for nonprofits to feel as if you are wasting precious resources and failing to make a difference.

Runtime: 81 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Social Media Marketing vs. Traditional Marketing

  • Cost- Social Media Marketing Is by Far Less Expensive Than Traditional Methods
  • Metrics at the Click of a Button
  • Social Media Platforms Provide Creative Ways to Build Your Brands Image
  • Real Time Interaction With Your Audience or Customers

Decide What You Hope to Accomplish

  • Building an Engaged Community, and Education
  • Reputation Management - Building Your Social Face
  • Volunteer Recruitment
  • Fundraising

Connect and Thrive

  • Social Media Provides the Fastest and Most Effective Way to Connect With Your Community
  • An Active Presence on Social Media Creates the Relationship Needed With Those You Serve, Sponsors, and Volunteers
  • Social Provides an Easy Way to Learn About Your Audience
  • Social Media Is a Great Way to Stand out and Gain Attention

The Bottom Line

  • Social Media Just Provide More Bang for Your Buck- ROI
  • When You Speak About Your Mission on Social Media, You Are Viewed as an Expert on the Subject
  • Social Media Allows You to Search for Volunteers/Sponsors Looking Information Related to Your Brand/Mission
  • Social Media Marketing Is Just Fun
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on September 11, 2019.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Katie Miller

Katie Miller

Liberty Family Outreach

  • Program coordinator, Liberty Family Outreach
  • Practice emphasizes all aspects of community outreach, fundraising, volunteer coordination and social media
  • Conducts regular seminars and workshops on numerous on community outreach, volunteer mobilization, corporate volunteerism, and hunger awareness
  • Break out speaker at Houston’s Social Media Day Conference June 27, 2019
  • 2013 recipient of The Michigan Food Bank Council Beacon of Light Award
  • Can be contacted at 586-944-9152, [email protected], [email protected] or on Twitter® @KatieSMiller
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 406168
Published 2019
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