Learn the most effective ways to connect and learn about your audience and potential sponsors.
Many nonprofits are still struggling to figure out the best ways to reach and gain the support needed to continue their mission. For years, marketing has consisted of print, radio and TV. The concept of marketing is changing. Today's marketing often comes to us by way of Tweets®, Instagram® posts and Facebook® ads or videos. This can be confusing to someone unfamiliar with social media and the idea of using it as a marketing tool. Traditional marketing is not being completely phased out, but it is easy to see that the use of social media marketing is standing out and getting brands noticed. Let's face it, the goal of marketing is to grab the attention of whoever it is you're trying to reach. This information will look at how social media marketing compares to traditional marketing methods, and help you focus on your goal and how to accomplish it. The material also shows how to connect and learn about your audience and potential sponsors. It also teaches you how to identify potential sponsors by searching keywords within the platforms. Learn how to market your brand in a fun way that makes you stand out among the crowd. It is no secret that money is often in short supply for nonprofits and this material addresses how to get the best return on your investment. There is no reason for nonprofits to feel as if you are wasting precious resources and failing to make a difference.
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Social Media Marketing vs. Traditional Marketing
- Cost - Social Media Marketing Is by Far Less Expensive Than Traditional Methods
- Metrics at the Click of a Button
- Social Media Platforms Provide Creative Ways to Build Your Brands Image
- Real Time Interaction With Your Audience or Customers
Decide What You Hope to Accomplish
- Building an Engaged Community and Education
- Reputation Management - Building Your Social Face
- Volunteer Recruitment
- Fundraising
Connect and Thrive
- Social Media Provides the Fastest and Most Effective Way to Connect With Your Community
- An Active Presence on Social Media Creates the Relationship Needed With Those You Serve, Sponsors, and Volunteers
- Social Provides an Easy Way to Learn About Your Audience
- Social Media Is a Great Way to Stand out and Gain Attention
The Bottom Line
- Social Media Just Provide More Bang for Your Buck - ROI
- When You Speak About Your Mission on Social Media, You Are Viewed as an Expert on the Subject
- Social Media Allows You to Search for Volunteers/Sponsors Looking Information Related to Your Brand/Mission
- Social Media Marketing Is Just Fun
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
MP3 Download
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
OnDemand Course
This course was last revised on July 8, 2020.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty

Katie Miller
- Program coordinator, Liberty Family Outreach
- Practice emphasizes all aspects of community outreach, fundraising, volunteer coordination and social media
- Conducts regular seminars and workshops on numerous on community outreach, volunteer mobilization, corporate volunteerism, and hunger awareness
- Break out speaker at Houston’s Social Media Day Conference June 27, 2019
- 2013 recipient of The Michigan Food Bank Council Beacon of Light Award
- Can be contacted at 586-944-9152, [email protected], [email protected] or on Twitter® @KatieSMiller
More Program Information
Why Lorman?
Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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