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Live Webinar

90-minute live streaming program
  • July 8
  • 1:00 - 2:30 pm EST

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OnDemand Webinar
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Social Media and Digital Marketing for Nonprofit Organizations

July 8

Learn the most effective ways to connect and learn about your audience and potential sponsors.

Many nonprofits are still struggling to figure out the best ways to reach and gain the support needed to continue their mission. For years, marketing has consisted of print, radio and TV. The concept of marketing is changing. Today’s marketing often comes to us by way of Tweets®, Instagram® posts and Facebook® ads or videos. This can be confusing to someone unfamiliar with social media and the idea of using it as a marketing tool. Traditional marketing is not being completely phased out, but it is easy to see that the use of social media marketing is standing out and getting brands noticed. Let’s face it, the goal of marketing is to grab the attention of whoever it is you’re trying to reach.

This information will look at how social media marketing compares to traditional marketing methods, and help you focus on your goal and how to accomplish it. The material also shows how to connect and learn about your audience and potential sponsors. It also teaches you how to identify potential sponsors by searching keywords within the platforms. Learn how to market your brand in a fun way that makes you stand out among the crowd. It is no secret that money is often in short supply for nonprofits and this material addresses how to get the best return on your investment. There is no reason for nonprofits to feel as if you are wasting precious resources and failing to make a difference.

Learning Objectives

  • You will be able to define what social media marketing is and how it compares to the traditional marketing methods.
  • You will be able to discuss ways to connect and learn about the people your community including potential sponsors.
  • You will be able to identify potential sponsors/customers by searching keywords within the platforms.
  • You will be able to review each campaign using the metrics provided and painting a clear picture of your ROI.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Social Media Marketing vs. Traditional Marketing
  • Cost - Social Media Marketing Is by Far Less Expensive Than Traditional Methods
  • Metrics at the Click of a Button
  • Social Media Platforms Provide Creative Ways to Build Your Brands Image
  • Real Time Interaction With Your Audience or Customers
Decide What You Hope to Accomplish
  • Building an Engaged Community and Education
  • Reputation Management - Building Your Social Face
  • Volunteer Recruitment
  • Fundraising
Connect and Thrive
  • Social Media Provides the Fastest and Most Effective Way to Connect With Your Community
  • An Active Presence on Social Media Creates the Relationship Needed With Those You Serve, Sponsors, and Volunteers
  • Social Provides an Easy Way to Learn About Your Audience
  • Social Media Is a Great Way to Stand out and Gain Attention
The Bottom Line
  • Social Media Just Provide More Bang for Your Buck - ROI
  • When You Speak About Your Mission on Social Media, You Are Viewed as an Expert on the Subject
  • Social Media Allows You to Search for Volunteers/Sponsors Looking Information Related to Your Brand/Mission
  • Social Media Marketing Is Just Fun
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

  • CPE 1.8 including Specialized Knowledge 1.8
     
  • Lorman Education Services is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: https://www.nasbaregistry.org/cpas/complaints. For more information regarding administrative policies such as complaint and refund, please contact our offices at 866-352-9539. CPE Credit: Maximum Credit Hours: 1.8 each session (based on a 50 minute credit hour). You must attend at least 50 minutes to obtain credit. Field of Study: Specialized Knowledge for 1.8 hours. Prerequisite: basic knowledge of nonprofit governance issues. Level of Knowledge: Intermediate. Teaching Method: Seminar/Lecture. Advance Preparation: None. Delivery Method: Group Internet Based. Please refer to the information in this brochure for outline, course content and objectives. Upon completion of this course, you will receive a certificate of attendance. Final approval of a course for CPE credit belongs with each state's regulatory board. Please note: In order to receive CPE credit for this course you MUST use the streaming audio option, as well as enable and complete the required progress checks.
     
  • Lorman Business Center, LLC. is a registered provider for CPA CPE through the State Education Department of New York, Sponsor number: 000640. The following course will carry the subject area of Specialized Knowledge and Applications for 1.5 hours.
     

OnDemand Webinar

This course was last revised on September 11, 2019.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Who should attend?

This live webinar is designed for accountants, executive directors, officers, board members, controllers, CFOs, tax managers and marketing professionals.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Katie Miller

Katie Miller

Liberty Family Outreach

  • Program coordinator, Liberty Family Outreach
  • Practice emphasizes all aspects of community outreach, fundraising, volunteer coordination and social media
  • Conducts regular seminars and workshops on numerous on community outreach, volunteer mobilization, corporate volunteerism, and hunger awareness
  • Break out speaker at Houston’s Social Media Day Conference June 27, 2019
  • 2013 recipient of The Michigan Food Bank Council Beacon of Light Award
  • Can be contacted at 586-944-9152, [email protected], [email protected] or on Twitter® @KatieSMiller
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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  • White Papers and Articles
  • Sponsored Live Webinars

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  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 407717
Published 2019, 2020
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