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Hot Topics for Nonprofits in Cause Marketing

Arm yourself with the information needed to protect your nonprofit when utilizing cause marketing.

Everyone wants to do good while doing well. This practical, how-to information will explain how. Learn the compliance requirements for the major types of cause marketing programs. These include donation-with-purchase, donation-at-checkout, and various free-action programs in social media. Get checklists of state registration and disclosure laws. Plus, find out how to distinguish between allowable nonprofit acknowledgement of your sponsor from potentially taxable advertising under the IRS's qualified sponsorship guidelines and UBIT rules. This program provides the essential information for any nonprofit considering any type of cause marketing program.

88 minutes
Course Exam
Certificate of Completion
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

How to Structure Agreements With Corporate Sponsors

Understanding the Differences in Compliance Obligations for Donation-With-Purchase Programs vs. Donation-At-Checkout

How Do Voting Programs and Other Free-Action Programs in Social Media Fit in the Regulatory Scheme?

Registration Duties for the Nonprofit and the Commercial Sponsor

Disclosure Duties for the Nonprofit and the Commercial Sponsor

Issues to Consider for Offers Made in Foreign Countries

UBIT, Self-Dealing and Other Tax Issues for All Nonprofits to Consider in All Cause Marketing Transactions

How Much Can I Say About My Sponsor's Offer Without Getting Into Trouble With the IRS?

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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

Applications have not yet been submitted for Delaware, Idaho, Kentucky, Maine, New Hampshire, Ohio, Oklahoma, South Carolina, and Wyoming CLE for this course. However, if you are interested in obtaining CLE for any of the listed states or have any additional credit questions please email us at [email protected] or call us at 866-352-9540.

This course was last revised on September 16, 2020.

Call 1-866-352-9540 for further credit information.

  • AR CLE 1.5
     
  • This course has been approved for 1.5 hours of CLE by the Arkansas CLE Board.
     
  • CA MCLE 1.5
     
  • Lorman Business Center, LLC. is a State Bar of California approved MCLE sponsor and this course qualifies for 1.5 CLE hours of participatory credit.
     
  • WA CLE 1.5
     
  • This program has been approved by the Washington State Board of Continuing Legal Education for 1.5 hours of A/V credit under the Law & Legal Procedure category.
     

To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Ed Chansky

Ed Chansky

Greenberg Traurig, LLP

  • Shareholder with Greenberg Traurig, LLP
  • Practices in the areas of intellectual property (particularly development, selection, protection and licensing of trademarks worldwide) and advertising, sales promotion, and trade-regulation law, including charitable promotions, cause-related marketing, sweepstakes, contests, gift cards, eCommerce, substantiation of advertising claims, social gaming, social media, and all aspects of unfair or deceptive trade practices in a wide variety of industries
  • Co-chair, Brand Activation Association National Marketing Law Conference, 2013
  • Cause Marketing Forum Legal Instructor for many years
  • Former chair, Connecticut Bar Association, Intellectual Property Law Section
  • Listed, Managing IP magazine, World IP Handbook and Survey, "IP Stars," 2013-2014
  • Listed, VEGAS INC, "Top Lawyers," Business and Intellectual Property, 2012 and 2013
  • Achieved the highest rating in the Martindale-Hubbell Law Directory
  • J.D. degree, cum laude, Harvard Law School; B.A. degree, summa cum laude, Yale University
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!

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Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 407464
Published 2020
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