Arm yourself with the information needed to protect your nonprofit when utilizing cause marketing.
Everyone wants to do good while doing well. This practical, how-to information will explain how. Learn the compliance requirements for the major types of cause marketing programs. These include donation-with-purchase, donation-at-checkout, and various free-action programs in social media. Get checklists of state registration and disclosure laws. Plus, find out how to distinguish between allowable nonprofit acknowledgement of your sponsor from potentially taxable advertising under the IRS's qualified sponsorship guidelines and UBIT rules. This program provides the essential information for any nonprofit considering any type of cause marketing program.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
How to Structure Agreements With Corporate Sponsors
Understanding the Differences in Compliance Obligations for Donation-With-Purchase Programs vs. Donation-At-Checkout
How Do Voting Programs and Other Free-Action Programs in Social Media Fit in the Regulatory Scheme?
Registration Duties for the Nonprofit and the Commercial Sponsor
Disclosure Duties for the Nonprofit and the Commercial Sponsor
Issues to Consider for Offers Made in Foreign Countries
UBIT, Self-Dealing and Other Tax Issues for All Nonprofits to Consider in All Cause Marketing Transactions
How Much Can I Say About My Sponsor's Offer Without Getting Into Trouble With the IRS?
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on September 16, 2020.
Call 1-866-352-9540 for further credit information.
- CA MCLE 1.5
- Lorman Business Center, LLC. is a State Bar of California approved MCLE sponsor and this course qualifies for 1.5 CLE hours of participatory credit.
To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Ed Chansky
Greenberg Traurig, LLP
- Shareholder with Greenberg Traurig, LLP
- Practices in the areas of intellectual property (particularly development, selection, protection and licensing of trademarks worldwide) and advertising, sales promotion, and trade-regulation law, including charitable promotions, cause-related marketing, sweepstakes, contests, gift cards, eCommerce, substantiation of advertising claims, social gaming, social media, and all aspects of unfair or deceptive trade practices in a wide variety of industries
- Co-chair, Brand Activation Association National Marketing Law Conference, 2013
- Cause Marketing Forum Legal Instructor for many years
- Former chair, Connecticut Bar Association, Intellectual Property Law Section
- Listed, Managing IP magazine, World IP Handbook and Survey, "IP Stars," 2013-2014
- Listed, VEGAS INC, "Top Lawyers," Business and Intellectual Property, 2012 and 2013
- Achieved the highest rating in the Martindale-Hubbell Law Directory
- J.D. degree, cum laude, Harvard Law School; B.A. degree, summa cum laude, Yale University
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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