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OnDemand Course

Mobile and Text Message Strategies for Nonprofits

By now we've all heard the story of the Red Cross text-message fundraising campaign after the tsunami. Many nonprofits dove feet first into mobile after that, yet very few nonprofits achieved that level of success with any single mobile tactic. The truth is that mobile can be very effective for your organization, especially if you consider more than just text messaging. This on-demand webinar will review the mobile strategies you can start deploying tomorrow to expand your audience and increase conversions.


Runtime: 88 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why Mobile Matters: How and When Mobile Is Used Best

  • Mobile Usage Patterns
  • Case Study: Integrated Mobile Campaign

Optimizing Email for Mobile

  • Writing
  • Templates
  • Case Study

Optimizing Web Sites for Mobile

  • Responsive Design
  • Mobile Sub Sites
  • Some Tools and Resources

Text Messaging for Fundraising and Acquisition

  • How Mobile Acquisition Campaigns Work
  • How Mobile Fundraising Campaigns Work
  • Tools and Resources
  • Case Study

The Universe of Apps

  • Introduction to Some Successful Nonprofit Apps
  • Some Tools and Resources
  • Case Study
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on June 14, 2012.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Holly Ross

Holly Ross

The Drupal Association

  • Executive director with Nonprofit Technology Network
  • Spent more than seven years at NTEN, working with community members to identify the technology trends that will reshape the nonprofit sector
  • From ubiquitous access to technology leadership to social media, she brings the wisdom of the NTEN crowd to the nonprofit sector
  • Recognized as one of the Nonprofit Times Power and Influence Top 50 three times, in 2009, 2010 and 2011
  • Editor of “Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders” and has written a chapter in “Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals,” both available from Jossey-Bass
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 386599
Published 2012
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