Show navigation

Available in:

OnDemand Course

Internet Strategies and Best Practices for Nonprofits

Many nonprofit organizations and executives are struggling to make sense of the Internet as a way to improve communications and results with donors and clients. Ever since the introduction of social-media tools like Facebook® and Twitter®, keeping up with the pace of change on the Internet, and optimizing your nonprofit's presence in these areas, is an ongoing challenge. To make matters worse, the way people understand and interact with the Internet differs greatly depending on the age of the observer. How can nonprofits communicate effectively with younger clients, prospective funders and potential staff members who are completely comfortable in the social-media world, without losing touch with older donors, clients and others?

This OnDemand Webinar presents simple, coherent strategies that produce better results for nonprofits in terms of building a following, attracting new clients, and persuading more donors to support the agency's missions and programs. You will learn simple techniques to upgrade their current websites, build new ones if need be, and engage visitors and constituents in two-way communications, all of which persuades donors to support you, and clients to use your services. You will learn how to set goals and objectives for your website, understand your constituents and the messages that will motivate them, and how you can do it all at low cost, and without the need for expensive technical resources.


Runtime: 83 minutes
Purchase Options

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Speaker Overview: Linda Lysakowski and Ellen Bristol

  • Getting Visible in an Invisible World
  • Why You Absolutely, Positively Need to Be Seen and Heard, Especially by Donors
  • Brief Overview of the Size and Complexity of the Internet

Getting Them to Come to You

  • Who Loves You and Why? Figuring out How to Connect With Your Audience
  • Clicks and Conversions: The Value of the Call to Action
  • Internet Strategies and Tools to Improve and Increase Your Communications With Donors and Others

Getting to the Top and Staying There

  • The Tips and Tricks That Keep Your Internet Presence Fresh, Lively and Attractive to New Followers
  • Utilizing Social Media, Email Marketing and Other Internet-Based Services to Your Advantage
  • Setting Performance Objectives for Improved Communications With Donors, Clients and Others

Summary of Our Key Points

Purchase Options

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on May 11, 2012.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Purchase Options

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Ellen Bristol

Ellen Bristol

Bristol Strategy Group

  • President, Bristol Strategy Group founded 1995
  • Experts in sustainable fund development for nonprofit organizations
  • Conducts regular seminars and workshops in sustainable fund development strategies and systems for nonprofits; executive development, strategic planning and board development
  • Writer of De-Mystifying Fundraising: Seven Steps to Fundraising Success (e-book) and co-writer of What’s Wrong With Your Fundraising and How You Can Fix It, with Linda Lysakowski, published by Charity Channel Press in Spring 2012
  • Developer of Fundraising the SMART Way™, a trademarked methodology for managing the performance of the fundraising organization on the continuous-improvement model
  • Can be contacted at 305-935-6676 or [email protected]
Purchase Options

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 389606
Published 2012
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!