Learn how your influencer marketing campaign can be a success.
CEO Erika Taylor Montgomery and Director of Marketing & PR Danielle Winski will discuss tips, tricks, and approaches for creating an influencer marketing strategy. Topics include explaining what influencer marketing is, how influencers can help your organization, and types of influencers. We will also discuss choosing the best influencers to approach to reach your goals, measuring success, and more.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Introduction to Influencer Marketing
- What Is an Influencer?
- What Is Influencer Marketing?
- Why Use Influencer Marketing?
Types of Influencers
- Nano Influencer
- Micro Influencer
- Macro Influencer
- Mega Influencer
Influencer Marketing Strategy
- Where to Find Influencers
- TikTok®
- Instagram®
- Hashtags
- What Are They?
- How to Use Them
- How to Approach Influencers
Measuring Success
- Post-Engagement
- Website Traffic
- Increased Donations
Recap/Questions and Answers
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on January 20, 2022.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Erika Taylor Montgomery
Three Girls Media, Inc.
- CEO and Founder of Three Girls Media, Inc.
- Successfully led major marketing, social media, influencer, and public relations campaigns for companies in retail, food service, entertainment, and dozens of other industries
- Named Best Female Marketing & PR CEO from Global CEO Excellence Awards, 2021; named Best Female Marketing & PR CEO in the Global 100, 2021; named one of the Top 200 CEOs in America by CEO Monthly Magazine, 2020
- Host of a highly successful marketing podcast: Two Minute Marketing Tips
- Former Marketing Director for the Multiple Sclerosis Society
- Can be contacted at 408-218-2391 or [email protected]
Danielle Winski
Three Girls Media, Inc.
- Director of Marketing and PR at Three Girls Media, Inc.
- Has years of experience in the field of PR and marketing
- Through open communication, transparent actions, and shared accomplishments, she has built positive and lasting relationships with clients, influencers, and the media
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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