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Increase Your Donor Base With Direct Mail

Nonprofits cannot rely on receiving the same level of donation from their donors each year, nor can they expect to retain every donor. So while a solid retention program must be in place, maintaining an up-to-date acquisition program is of equal importance -- in particular, using its direct mail in effective, proven ways to get new donors and members.

To find out what those 'effective, proven ways' are exactly, you need to hear from the direct mail experts -- and that's exactly who you'll hear from during this action-packed on-demand webinar.

The speakers will discuss such trends as the usage of formats, personalization and premiums in the current mail stream, alongside outstanding examples of direct mail campaigns that employ unusual formats, effective personalization and creative premiums. They will also showcase a roster of "grand controls," mail pieces that have circulated for over three years and are producing major profits for their nonprofit organizations.

They will also present great examples of direct mail design that gets prospects to open the envelope, as well as showcase "copy drivers" on outer envelopes as well in letters and reply devices that similarly get prospects to act and, for example, give to a cause on the spot.

Learning Objectives:

  • You will be able to identify trends in fundraising direct mail.
  • You will be able to discuss successful fundraising campaigns.
  • You will be able to review specific strategies to increase donor base.
  • You will be able to explain reactivating lapsed donors.

Runtime: 88 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Trends in Fundraising Direct Mail

  • Copywriting
  • Design and Formats
  • Tactics: Personalization, Premiums, Freemiums and More
  • Integrating Campaigns With Other Marketing Channels Like Email, Mobile, Social and More

Successful Fundraising Campaigns - Grand Controls

  • Outstanding Creative - Copy and Design
  • How the Elements - Outer, Letter, Reply Form, etc. - Add Up

Specific Strategies to Increase Donor Base

  • Looking at the List
  • Doing a Copy Overhaul
  • Focusing on What the Donor Cares About
  • Head vs. Heart
  • Storytelling
  • Mailing Frequency
  • Securing the 2nd Gift
  • Reactivating Lapsed Donors
  • Keeping a Donor for Life (Or as Close to It as Possible)
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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on October 2, 2013.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Pamela Barden, CFRE

Pamela Barden, CFRE

PJBarden Inc.

  • Owner of PJ Barden, Inc., “Direct Response Done Right”
  • Direct response copywriter and creative director
  • Conducts frequent seminars and workshops on direct response and copywriting
  • Writer of a weekly column for Fundraising Success, as well as a guest contributor to other industry publications
  • Member of Association of Fundraising Professionals, and a Certified Fundraising Executive (CFRE)
  • Currently completing coursework toward a doctorate of business administration
  • Can be contacted at [email protected] or 626-535-3737
Ethan Boldt

Ethan Boldt

NAPCO

  • Chief content officer of Direct Marketing IQ, the home of direct marketing research
  • Oversees the Direct Marketing IQ Bookstore and Who’s Mailing What!, the most complete and fully searchable library of direct mail and email in the world
  • Editor in chief of Who’s Mailing What! Report, a free enewsletter about direct mail, email and social media marketing, trends and best practices
  • Editor of the bestselling report The Art & Science of Multichannel Fundraising, and many more
  • Programs national virtual shows (Direct Marketing Day @ Your Desk) and webinars on direct marketing topics
  • Speaker at conferences like Bridge to Integrated Marketing & Fundraising Conference and Printing Industries of America
  • Can be contacted at [email protected] or 215-238-5223
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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  • MP3 Downloads
  • Course Manuals
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  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
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* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 392384
Published 2013
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