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Developing an Effective Nonprofit Content Marketing Strategy

Find out how to develop a solid content marketing strategy that increases response in your nonprofit.

Most nonprofit organizations struggle with developing online content that educates, motivates and inspires people to support their mission. According to the Content Marketing Institute, only 26% of nonprofits say their content marketing is effective. Whether you are a writer or not, you'll learn to develop a content strategy that strengthens your organization's mission, help you create more awareness of your cause, and better engage with your tribe. You'll learn about tools and resources that make creating, managing and analyzing content easy. Learning to write content for marketing purposes is important because it is a way of sharing relevant and valuable content so donors, volunteers, and clients are engaged with your cause.

Runtime: 89 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

How to Write Content That Is Aligned With Your Organization's Vision and Mission

  • Simple Steps to Communicating Your Values and Vision
  • Create an Editorial Mission Statement That Transforms Your Content
  • What's Your Story and How Are You Telling It?

How to Find out What Content Really Works for Your Organization

  • Back to the Basics: The Dos and Don'ts of Superb Content
  • Make Every Piece of Content You Produce Engaging to the Reader
  • Tools and Techniques for Organizing and Documenting Your Content

Build a Content Strategy You Can Implement Immediately

  • Strategies Necessary for Building and Maintaining an Effective Content Strategy
  • Using Social Media and Search Engine Optimization to Boost Awareness
  • Measure Your Content Marketing Success
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on July 13, 2016.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Tarsha Polk

Tarsha Polk

The Marketing Lady

  • Marketing coach and consultant with 18 years of marketing expertise and 13 years as an entrepreneur; in 2005, she branded herself as The Marketing Lady to assist small business enterprises and nonprofit organizations in leveraging the power of email marketing, social media, and personal branding
  • The Marketing Lady offers social media strategies that attract more clients and opportunities, marketing automations campaigns for generating and nurturing leads, and coaching programs for individuals and brands to leverage power, influence and authority to attract more clients
  • Every month she conducts regular seminars and workshops on numerous topics such as email marketing success strategies, leveraging social media groups to grow your tribe, social media strategies, and branding yourself in the 21st century
  • Wrote Beyond the Business Card: Strategic Networking for Success and is a contributor in the book, Faithpreneur
  • Has received numerous awards such as 2015 Leadership Award from National Association of Women Business Owners/DFW, 2013 Business of the Year from the Collin County Black Chamber, 40 Under 40 in Collin County and Top 25 People to Watch
  • In 2010, won a contract with the National Football League for Super Bowl XLV
  • B.S. degree, with an emphasis in marketing, Old Dominion University; M.B.A., with concentrations in Marketing and e-Business, University of Phoenix
  • Can be contacted at 972-987-0565, www.themarketinglady.com or on Twitter® @tmarketinglady
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 397882
Published 2016
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