Don't have a working communication plan in place? Learn how to create an effective, applicable plan in 10 simple steps.
This on-demand webinar is an intensive training program to walk you through the steps of building an effective communication plan to support your organizational goals, no matter what they may be. The plan will be broken down into segments to define and set goals, identify target audience and key media channels (news and social media), as well as a project management timeline for implementing and maintaining communication in a clear and consistent manner. The anticipated outcome of this on-demand webinar is to bring focus to your reasoning behind your communications, formulate a strategy, align communications throughout the organization and maintain ongoing goal setting to evaluate progress. The on-demand webinar is designed with an equal emphasis on strategy and execution of planning.
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Why Lorman?
Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Preparing to Create Your Plan
- Determine What You Want to Communicate
- Define Goals
- Determine Audience
Creating Your Plan
- 10 Steps to Build Your Plan
- Determine Your Communication Team
- Assess Proper Outreach Channels, Including News and Social Media
Assessing Success
- Memorable Messaging
- Measuring Impact
- Incorporating Feedback
More Program Information
Why Lorman?
Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Webinar
This course was last revised on June 18, 2014.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
MP3 Download
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
More Program Information
Why Lorman?
Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Jaci Clement
Fair Media Council
- Executive director of the Fair Media Council, a New York-based nonprofit organization that works to create a media savvy society
- Concentrates in teaching organizations how to effectively pitch the media and creating communication plans that emphasize push-pull information techniques
- Has conducted seminars and workshops throughout the country on the changing media landscape and how it impacts an organization's ability to be heard
- An award-winning communications professional, with more than 20 years experience in strategic communications, marketing, news and media
- Holds the title of Executive Communicator, the highest rank of distinction bestowed by the Association for Women in Communications
- Received the Media Advocate of the Year Award from the Long Island Association and the Distinguished Service Award from the Advancement for Commerce, Industry and Technology (ACIT)
- Has served as an adjunct professor of journalism at Hofstra University, a member of the advisory board of Media Ethics Magazine, published by the University of Illinois at Urbana-Champaign, and a member of the board of The Early Years' Institute and Bethpage Federal Credit Union
- B.A. degree in communication arts, Hofstra University
- Connect with her on Facebook®, LinkedIn® or Twitter®
More Program Information
Why Lorman?
Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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