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HIPAA Rules for Websites, Social Media, Email, Text Messaging and Patient Reviews

Learn to stay compliant with HIPAA rules using electronic patient engagement programs. Patient Engagement is the foundation of quality patient care and MACRA-MIPS Quality Payment Program reimbursement. The Internet, web sites, social media, email and text messaging are indispensable patient engagement tools and new patients increasingly rely on Internet-based reviews to choose a health care provider. But HIPAA Rules apply to all these new electronic patient engagement tools and are widely violated, putting Covered Entities and Business Associates unnecessarily at risk. The HIPAA Rules are easy to follow, step-by-step when you know the steps. This topic explains the HIPAA Rules covering web sites, social media, email, text messaging and patient reviews in plain language with engaging visual images. And it explains how to follow easy steps to use powerful electronic patient engagement tools and comply with HIPAA. HIPAA Rules for sending Protected Health Information (PHI) by unencrypted electronic transmission are clear - and new. The first became effective with the HIPAA Omnibus Rule (September, 2013) followed by important guidance from the U. S. Department of Health and Human Services in 2014 and 2016. The new HIPAA Rules and a widely misunderstood 2015 Federal Communications Commission Order will be explained clearly and simply. You will learn the simple 3 step HIPAA 'safe harbor' that frees Covered Entities and Business Associates from any responsibility or liability for unauthorized access to Protected Health Information (PHI) in unencrypted emails and text messages during transmission and after receipt by the patient. HIPAA Rules for web sites, social media and patient reviews are older dating to the original Privacy Rule that became effective in 2003. However, they have been overlooked and subject to highly visible violations. This information will explain the HIPAA requirements and the simple safeguards for compliance.


Runtime: 103 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

HIPAA Applies to Patient Engagement and MACRA-MIPS Quality Payment Program Reimbursement

  • What Makes an Email or Text Message Subject to HIPAA Law?
  • Definition of Protected Health Information - Not Just a Diagnosis, Disease or Prescribed Treatment

HIPAA Rules for Texting and Emailing

  • A Simple 3 Step Safe Harbor Protects Covered Entities and Business Associates From Liability Related to Patient Engagement by Unencrypted Email and Text Messaging
  • How a 2015 FCC Order About Health Care Text Messages Added to Confusion and What It Really Means
  • The Interconnected Liability of Covered Entities and Business Associates That Provide Unencrypted Electronic Patient Engagement Services Like Appointment Reminders - How Both Can Protect Themselves

HIPAA Rules for Social Media and Web Sites

  • The Rules Are Clear, Unequivocal and Easy to Follow. It Only Takes One Look at a Health Care Provider's Web Site or Social Media Page to Find Violations
  • How to Keep Your Web Site and Social Media Dynamic, Effective and Compliant With HIPAA
  • What to Look for on Your Web Site or Social Media Site - How to Identify Violations - and How to Fix Them
  • How to Use Advice From Marketing Professionals in a Way That Complies With HIPAA - Remember It Is the Covered Entity Who Is Responsible for HIPAA Compliance - and Liable for Violations

Patient Reviews

  • What Health Care Providers Should, Should Not and Must Not Do
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on January 16, 2019.

Call 1-866-352-9540 for further credit information.

  • AHIMA 1.5 including Privacy & Security 1.5
     
  • This program has been approved for 1.5 continuing education units for use in fulfilling the continuing education requirements of the American Health Information Management Association (AHIMA). Granting prior approval from AHIMA does not constitute endorsement of the program content or its program sponsor.
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Paul R. Hales, J.D.

Paul R. Hales, J.D.

The HIPAA E-Tool®

  • An expert on HIPAA Privacy, Security, Breach notification and Enforcement Rules with a national HIPAA consulting practice based in St. Louis
  • Regularly gives seminars and webinars on all aspects of HIPAA law
  • Wrote all of the content in The HIPAA E-Tool®, an Internet-based, Software as a Service product for health care providers and business associates
  • Licensed to practice law before the Supreme Court of the United States
  • J.D. degree, Columbia University Law School
  • Can be contacted at 314-534-3534, [email protected] and on Twitter® @HIPAAETool
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Product ID: 404768
Published 2019
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