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Live Webinar

45-minute live streaming program
  • November 2
  • 1:00 - 1:45 pm EST

Ways to Wow: Personalizing the Customer Experience with Video

November 2

In today's marketplace, it takes more than just a good message to capture the attention of your key prospects. Video has emerged as one of the hottest trends in B2B marketing and sales thanks to its ability to connect with audiences on both a rational and emotional level. But more than just a new way to deliver same message, video unlocks our ability to tell better stories, to develop greater empathy with our customers, and to deliver personalized experiences that drive action. Join Tyler for this fast, fun, and fact-filled session to learn how top B2B marketers at companies like Lenovo, Microsoft, McKesson, Salesforce, Citigroup, Marketo and others are creating exceptional video experiences to wow their audiences and deliver on the promise of being customer obsessed.

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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Learn How to:

Use Engaging Top-Of-Funnel Videos to Better Connect With Audiences and Drive Greater Engagement

Leverage Hyper-Personalized Video Content Throughout the Buyer's Journey to Boost Conversion Rates

Use Personal Video Messaging to Help Your Sales Team Increase Response Rates by 300%

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More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

No credit available.

Who should attend?

This live webinar is designed for CMOs, marketing directors, marketing managers, marketing communication managers, presidents, vice presidents of marketing, marketing analysts, promotion coordinators, marketing coordinators and other marketing professionals.

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Free Webinar Sponsored By

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Tyler Lessard

Tyler Lessard

Vidyard

Tyler Lessard, Vidyard

Vice President, Marketing

Driving corporate marketing and business development, Tyler is passionate about helping companies better use and measure the performance of their video marketing assets.

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Free Webinar Sponsored By

More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 401534
Published 2017
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