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OnDemand Course

The Power of Video on Social Media: How to Make Your Brand Stand Out

Billions of people watch social videos each month but more than 29 million videos were uploaded to Facebook®, Instagram®, YouTube®, and Twitter® in the last 30 days - during a pandemic.

So, you need to make your brand stand out if you want to harness the power of video on social media. Learn the latest strategies and tactics to help viewers find the videos they want to watch, and to maximize long-term viewer engagement and satisfaction. Discover how to craft compelling videos that entertain, inspire, educate, and enlighten consumers as well as boost the confidence of B2B buyers in key decision making moments. Get in-depth guidance on crafting a successful content marketing strategy on Facebook®, Instagram®, YouTube®, and Twitter®, including how to measure your results and adjust your strategy and tactics accordingly. Attend this session to learn from a YouTube® guru and video marketing expert how to: • Discover how consumers and B2B buyers are using video in ever-evolving ways • Optimize your videos for each social video platform's search and discovery systems • Create great content that provides intrinsic value to your viewers • Find out how other brands are innovating with social video marketing • Explore how recent trends could have a lasting impact - even beyond the pandemic

Runtime: 61 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Discover How Consumers and B2B Buyers Are Using Video in Ever-Evolving Ways

Optimize Your Videos for Each Social Video Platform's Search and Discovery Systems

Create Great Content That Provides Intrinsic Value to Your Viewers

Find out How Other Brands Are Innovating With Social Video Marketing

Explore How Recent Trends Could Have a Lasting Impact - Even Beyond the Pandemic

Register Now

Free Webinar Sponsored By

More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on August 27, 2020.

Call 1-866-352-9540 for further credit information.

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Greg Jarboe

Greg Jarboe

SEO-PR

  • President and co-founder of SEO-PR, a digital marketing agency
  • Regarded as a pioneer of SEO-PR and a leading authority on YouTube® marketing
  • Author of YouTube® and Video Marketing: An Hour a Day
  • Contributor to four other books: Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki; Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, and Jessie Stricchiola; and Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty
  • Profiled in Michael Miller’s book, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
  • Instructor for the Rutgers Business School Executive Education course in Influencer Marketing Strategy on Coursera, as well as the New Media Academy in the United Arab Emirates
  • Correspondent for Search Engine Journal
  • Frequent speaker at industry conferences
  • Former vice president of marketing at WebCT, director of corporate communications at Ziff-Davis, director of marketing at PC/Computing, and director of corporate communications at Lotus Development Corporation
  • Graduated, with distinction, from the University of Michigan; attended the University of Edinburgh, and completed course work for master’s degree in applied management at Lesley University
  • Can be contacted at [email protected]
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 407893
Published 2020
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