Video has emerged as a go-to content format for many marketing and sales teams in the digital-first world.
It's a powerful way to educate prospects and to connect on a more personal level. But when it comes to using video strategically in your go-to-market programs, there are still many questions around how to use it most effectively, how to scale video content creation, and how to make it an integral part of your content culture. Join Tyler Lessard, Chief Video Strategist and co-author of The Visual Sale, to learn the top trends for video in B2B marketing and sales in 2021. Discover the latest benchmarks for video content creation and publishing, best practices for the types of videos to prioritize, and key market trends for video technology.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Top Trends for Video in B2B Marketing and Sales in 2021
Latest Benchmarks for Video Content Creation
Best Practices for the Types of Videos to Prioritize
Key Market Trends for Video Technology
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on May 6, 2021.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Tyler Lessard
Vidyard
Tyler Lessard heads up the marketing team at Vidyard, a leading provider of video marketing and video selling solutions for business. He’s a passionate content marketer and storyteller at heart who thrives on creating exceptional customer experiences. Prior to Vidyard he was VP Global Alliances at BlackBerry. When he’s not chasing higher engagement rates, he can be found chasing one of his four wonderful children or watching Game of Thrones, Ozark and Dora (yes, she is still exploring!).
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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