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Live Webinar

30-minute live streaming program
  • May 6
  • 1:00 - 1:30 pm EST

Using Video for B2B Marketing and Sales: Trends, Benchmarks, and Best Practices

May 6

Video has emerged as a go-to content format for many marketing and sales teams in the digital-first world. It's a powerful way to educate prospects and to connect on a more personal level. But when it comes to using video strategically in your go-to-market programs, there are still many questions around how to use it most effectively, how to scale video content creation, and how to make it an integral part of your content culture.

Join Tyler Lessard, Chief Video Strategist and co-author of The Visual Sale, to learn the top trends for video in B2B marketing and sales in 2021. Discover the latest benchmarks for video content creation and publishing, best practices for the types of videos to prioritize, and key market trends for video technology.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Top Trends for Video in B2B Marketing and Sales in 2021

Latest Benchmarks for Video Content Creation

Best Practices for the Types of Videos to Prioritize

Key Market Trends for Video Technology

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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

No credit available.

Who should attend?

This live webinar is designed for owners, presidents, vice presidents, sales managers, sales directors, vice presidents of sales, sales executives, account managers, CMOs, marketing directors, marketing managers, marketing communication managers, promotion coordinators, and other sales and marketing professionals.

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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Tyler Lessard

Tyler Lessard

Vidyard

Tyler Lessard heads up the marketing team at Vidyard, a leading provider of video marketing and video selling solutions for business. He’s a passionate content marketer and storyteller at heart who thrives on creating exceptional customer experiences. Prior to Vidyard he was VP Global Alliances at BlackBerry. When he’s not chasing higher engagement rates, he can be found chasing one of his four wonderful children or watching Game of Thrones, Ozark and Dora (yes, she is still exploring!).

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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 408905
Published 2021
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