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Live Webinar

60-minute live streaming program
  • June 28
  • 1:00 - 2:00 pm EST

Understanding Fluctuations in SEO Metrics

June 28

Are you seeing your SEO Metrics fluctuate and can't understand why?

In this webinar, you'll learn what fluctuations are commonly seen in SEO metrics. When are they a sign of growth? When are they harmful? And what to do when they're spotted. We'll also take a deeper dive into success tracking and building upon winning strategies.

In most areas of reporting fluctuation can only be negative, but in SEO things are a little different. Keywords can shift daily, traffic and engagement metrics can see MoM variations, so what matters most is understanding when they're growing pains or red flags. Together we'll discuss when fluctuations are good or bad, whether to continue or pivot strategy when shifts happen, and break down the correlation between SEO metrics and business value.

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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Core Metrics of SEO
How SEO Metrics Correlate to Business Value
Commonly Fluctuating Metrics
  • When It's a Sign of Growth
  • When It's a Red Flag
How to Ride the Wave of Fluctuations: Continuing Strategy When Fluctuations Happen
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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

No credit available.

Who should attend?

This live webinar is designed for CMOs, marketing directors, marketing managers, marketing communication managers, presidents, vice presidents of marketing, marketing analysts, promotion coordinators, marketing coordinators and other marketing professionals.

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Rebecca Berin

Rebecca Berin

Digital Reach

From the city to the mountains, Rebecca came from the startup tech world in Chicago to be closer to the outdoors. She has spent years working as a senior SEO strategist and has experience across multiple digital marketing disciplines. Outside of work, you can find her singing, cooking, and sharing a mountain view (and many a growler of craft beer) with her boyfriend, Dave, and their two geriatric mini schnauzers.

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Free Webinar Sponsored By

More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 404367
Published 2018
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