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OnDemand Course

Best Practices for Getting Email Delivered

Effective email marketing builds on top of solid email delivery practices.

Prior to executing content based strategies that aim to maximize customer engagement, take the time to understand how the mechanics of delivering email directly affects your ability to reach customers. This on-demand webinar will arm you with the knowledge you need to ensure your email marketing efforts are not hindered by suboptimal delivery practices. 5 Reasons to Order •You will learn why people talk about deliverability. •You will learn how to separate delivery from content and how recipient permission ties them together. •You will learn the often-neglected basics behind successfully delivered email. •You will learn how marketers can leverage delivery metrics to improve overall success. •You will learn why delivery capacity shapes how email marketers think about email.

Runtime: 60 minutes
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Making Sense of the D-Word - Deliverability

Content Is King but Delivery Gets You There

Why Delivery Matters

Delivery = Transport + Acceptance + Identification

Make Yourself Easy to Identify!

Sidebar: Insert Reputation Here

Delivery Things You Can Measure, and Why

Beyond the Inbox 1 - Aim to Deliver Content to Where User Wants It

Beyond the Inbox 2 - Email (and Delivery) as Just Another Brand Asset

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on March 28, 2014.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Tim Draegen

Message Bus

  • Online Trust Alliance Member of the Year, 2012
  • Vice president of Marketing at Message Bus
  • Primary writer of the DMARC (Domain-based Message Authentication, Reporting & Conformance) specification
  • Founder of dmarcian.com
  • Frequent international technology presenter in the areas of email and internet security
  • 20 years of software engineering, product management and startup executive experience
  • Can be contacted at [email protected]
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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 392415
Published 2014
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Available in Multiple Formats

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