Show navigation

Available in:

OnDemand Webinar

The Importance of a Social Image Strategy

A confluence of forces has given birth to a critical online trend: social visual communication. Real-time communication, the shift to mobile as the primary means of online access, and increased time pressures in the face of ever-increasing content options have resulted in a preference for images over narrative text. Services like Pinterest™ and Instagram™ are overshadowing text-driven channels when it comes to referral traffic and engagement - and brands are getting on board. This example-rich on-demand webinar will introduce you to the world of social visual communication and how to employ it to your organization or brand's advantage.

5 Reasons to Order

  • The reasons you can't afford to ignore image-based marketing
  • The categories of images that will underlie your image strategy
  • How brands are increasing traffic and engagement with Pinterest™ and Instagram™
  • The role of short-form video from services like Vine, Instagram™ and MixBit
  • Introduce you to social visual communication and its relation to brand advantages.

Runtime: 77 minutes
Purchase Options

More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Rise of Imaged-Based Marketing and Communication

Incorporating Social Visual Communication Into Your Content Marketing Strategy

The Top Image Platforms and How to Use Them

  • Instagram™
  • Vine
  • Pinterest™
  • Tumblr™

Building Your Brand on Facebook­® and Google+® With Images

Images in Transmedia Communication

Infographics, Infoposters, Charts and Graphs

Purchase Options

More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on December 4, 2013.

Call 1-866-352-9540 for further credit information.

Purchase Options

More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Shel Holtz, ABC

Shel Holtz, ABC

Holtz Communication+Technology

  • Director of corporate communications at two Fortune 500 companies
  • Principal of Holtz Communication + Technology since 1996
  • Fellow of the International Association of Business Communicators (IABC)
  • Founding fellow of the Society for New Communications research (SNCR)
  • Advisory board member of The Mayo Clinic Center for Social Media
  • Co-host of oldest and longest-running communications-focused podcast, For Immediate Release
  • Writer of six communication-focused books
  • Currently curating a Flipboard magazine on social visual communications titled Social, Visual: http://flip.it/eYtYg
Purchase Options

More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 392873
Published 2013
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!